The Changing Needs and Expectations of TV Customers
The shift in how consumers watch TV
The entertainment landscape and the way people watch TV has undergone a seismic shift over the past decade. Streaming services have surged in popularity, fundamentally changing how audiences access and engage with content.
On...
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Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025
With 2025 well underway, it’s the perfect time to reflect on how the media and entertainment industry measured up to our predictions from last year. The verdict? Many of our experts’ forecasts were right on the mark, while others unfolded in unexpected...
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Break the hive mentality: going vendor agnostic with DataBee
It’s easy to get caught up in the hive mentality, and it happens more than you think when purchasing cybersecurity products and services.
Recently, the Federal Trade Commission has been launching investigations into anticompetitive practices related to the cybersecurity industry. Anti-competitive practices can...
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Why a data fabric can make your data-driven security and compliance analytics easier
Data, data everywhere, and not a drop of insight. The enterprise collects terabytes of data from hundreds of different, disconnected security tools. Yet, while organizations have vast amounts of data, they struggle to be data-driven.
Internal stakeholders have their own tools to help...
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Managed Terrestrial Distribution gets more channels, more HD, and more value to customers and operators alike
It’s been three years since MVPDs accommodated the big 5G spectrum reallocation, and three years since we started helping companies to answer the question, “what would it look like to move our delivery model from orbit and down to earth?” Since then, our...
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Ad creative production: Centralize or decentralize?
The shift from traditional advertising models to more diverse, digital-focused strategies has brought brand marketers to an interesting crossroads: the choice between centralized production, which offers streamlined efficiency and brand consistency, and decentralized production/fragmentation, a model that can deliver greater flexibility, diverse creative...
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Monitoring and logging: the eyes and ears of security
Why do monitoring and logging matter?
Although this is a foundational question in cybersecurity and networking, National Cybersecurity Awareness Month makes this a great time to (re)visit important topics.
Monitoring and logging are very similar to security cameras and home alarm systems. They...
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How Continuous Controls Monitoring (CCM) can make cybersecurity best practices even better
Like many cybersecurity vendors, we like to keep an eye out for the publication of the Verizon Data Breach Investigations Report (DBIR) each year. It’s been a reliable way to track the actors, tactics and targets that have forced the need for a...
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Status Update: DataBee is a now an AWS Security Competency Partner
We are proud to announce that DataBee is recognized as one of only 35 companies to achieve the AWS Security Competency in Threat Detection and Response. We have worked diligently to help customers gain faster, better insights from their security data, making today...
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Live sports video: A winning playbook for content delivery and management
For streaming, broadcasting, or advertising, live sports represent some of the most exciting and most complex events to manage — and some of the most lucrative, particularly when it comes to breaking into new markets.
Mastering DORA compliance and enhancing resilience with DataBee
Recently, DataBee hosted a webinar focused on the Digital Operational Resilience Act (DORA), a pivotal piece of EU legislation that is set to reshape the cybersecurity landscape for financial institutions. The talk featured experts Tom Schneider, Cybersecurity GRC Professional Services Consultant at...
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Market opportunities in MENA for streaming, advertising, and sports
With a subscription video on demand (SVOD) services market expected to surpass $1.2 billion by the end of this year, it’s no wonder that entertainment and media companies are looking at the Middle East and North Africa (MENA) with increased focus. While the...
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DataBee: Who do you think you are?
2024 has been a big “events” year for DataBee as we’ve strived to raise awareness of the new business and the DataBee Hive™ security, risk and compliance data fabric platform. We’ve participated in events across North America and EMEA including Black Hat...
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Compliance Takes a Village: Celebrating National Compliance Officer Day
If the proverb is, it takes a village to raise a child, then the corollary in the business world is that it takes a village to get compliance right. And in this analogy, compliance officers are the mayor of this village. Compliance officers...
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Best practices for PCI DSS compliance...and how DataBee for CCM helps
For planning compliance with the Payment Card Industry Data Security Standard (PCI DSS), the PCI Security Standards Council (SSC) supplies a document that provides excellent foundational advice for both overall cybersecurity, and PCI DSS compliance. Organizations may already be aware of it, but...
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Enter the golden age of threat detection with automated detection chaining
During my time as a SOC analyst, triaging and correlating alerts often felt like solving a puzzle without the box or knowing if you had all the pieces.
My days consisted of investigating alerts in an always-growing incident queue. Investigations could start with...
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You've reduced data, so what's next
Organizations often adopt data tiering to reduce the amount of data that they send to their analytics tools, like Security Information and Event Management (SIEM) solutions. By diverting data to an object store or a data lake, organizations are able to manage and...
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The value of OCSF from the point of view of a data scientist
Data can come in all shapes and sizes. As the “data guy” here at DataBee® (and the “SIEM guy” in a past life), I’ve worked plenty with logs and data feeds in different formats, structures, and sizes delivered using different methods and protocols. ...
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Political Advertising: the race to every screen moves fast
If there’s one thing that’s self-evident in this U.S. presidential election year, it’s this: political advertising moves fast.
"For agencies representing the vast number of campaigns across state and national campaigns, it’s not just about the sheer volume, but also about the need...
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The challenges of a converged security program
It’s commonplace these days to assume we can learn everything about someone from their digital activity – after all, people share so much on social media and over digital chats. However, advanced threats are more careful on digital. To catch advanced threats, therefore...
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Vulnerabilities and misconfigurations: the CMDB's invasive species
“Knowledge is power.” Whether you attribute this to Sir Francis Bacon or Thomas Jefferson, you’ve probably heard it before. In the context of IT and security, knowing your assets, who owns them, and how they’re connected within your environment are fundamental first steps...
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Continuous controls monitoring (CCM): Your secret weapon to navigating DORA
Financial institutions are a critical backbone of the local and geographical – and world – economy. As such the financial services industry is highly regulated and often faces new compliance mandates and requirements. Threat actors target the industry because it manages and processes...
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Channels are changing: Cloud-based origination and FAST
Linear television isn’t dead, but it certainly isn’t the same as it was even five years ago. As content delivery and consumption shift toward digital platforms, content owners and distributors find themselves navigating a rapidly evolving landscape. The rise of streaming services has...
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100% exciting, 100 people strong (and growing)
When you join an organization the size of Comcast, it’s easy for outsiders to see only “Fortune 29 Company!” or “huge enterprise!”. But tell that to the DataBee team – we’ve been in start-up land since October 2022. And it’s been an...
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DataBee's guide to sweetening your RSAC experience
Noopur Davis, Comcast’s Chief Information Security Officer recently talked about bringing digital transformation to cybersecurity, where she stated, “The questions we dare to ask ourselves become more audacious each day.” In cybersecurity, this audacity is the spark that ignites innovation. By embracing bold...
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All SIEMs Go: stitching together related alerts from multiple SIEMs
Today’s security information and event management (SIEMs) platforms do more than log collection and management. They are a critical tool used by security analysts and teams to run advanced security analytics and deliver unified threat detection and search capabilities.
A SIEM’s original purpose...
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Seeing the big (security insights) picture with DataBee
The evolution of digital photography mimics the changes that many enterprise organizations face when trying to understand their cybersecurity controls and compliance posture. Since the late 1990s, technology has transformed photograph development from an analog, manual process into a digital, automated field. These...
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Bridging the GRC Gap
Misconceptions and miscommunications? Not with continuous controls monitoring from DataBee. Learn how you can reduce audit costs and improve security outcomes.
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The DataBee Hive hits Orlando for the 2024 Gartner® Data & Analytics Summit
In a great blog on bringing digital transformation to cybersecurity, Comcast CISO Noopur Davis wrote, “Data is the currency of the 21st century — it helps you examine the past, react to the present, and predict the future.” Truer words were never...
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Our 2024 forecast for media and advertising trends
As we approach the halfway point of the decade, events of the past year underscore just how appropriate the name the “Roaring 20s” really is for the current era of media and entertainment. From dramatic advances in AI and ML technology and crumbling...
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3 Hot Takes on Cybersecurity: SIEMs, GenAI, and more
We dived into cybersecurity’s burning questions with Roland Cloutier, former CISO at Tiktok and ADP, Edward Asiedu, Senior Principal of Cybersecurity Solutions at DataBee, and Amy...
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Squeaky Clean: Security Hygiene with DataBee
Enterprises have an ever-growing asset and user population. As organizations become more complex thanks to innovation in technology, it becomes increasingly difficult to track all assets in the environment. It's difficult to secure a user or device you may not be aware of....
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Finding security threats with DataBee from Comcast Technology Solutions
Last week, DataBee® announced the general availability of DataBee v2.0. Alongside a new strategic technology partnership with Databricks, we released new cybersecurity and Payment Card Industry Data Security Standard (PCI DSS) 4.0 reporting capabilities.
In this blog, we’ll dive into the new...
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DataBee and Databricks: Business-ready datasets for security, risk, and compliance
In today's fast-paced and data-driven world, businesses are constantly seeking ways to gain a competitive edge. One of the most valuable assets these businesses have is their data. By analyzing and deriving insights from their data, organizations can make informed decisions, manage organizational...
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Five Benefits of a Data-Centric Continuous Controls Monitoring Solution
For as long as digital information has needed to be secured, security and risk management (SRM) leaders and governance, risk and compliance (GRC) leaders have asked: Are all of my controls working as expected? Are there any gaps in security coverage, and if...
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DataBee is a Leader in Governance, Risk, and Compliance in Snowflake's The Next Generation of Cybersecurity Applications
Today, Snowflake recognized DataBee, part of Comcast Technology Solutions, as a Leader in the Governance, Risk & Compliance (GRC) Category in Snowflake’s The Next Generation of Cybersecurity Applications. As the Director of Strategic Sales and Go-to-Market Strategy, I am proud to help...
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DataBee appoints Ivan Foreman for EMEA expansion leadership
You may be surprised to know this, but the security data issues that challenge US-based security teams are issues felt ’round the world. Of course, I’m kidding: These challenges have been worked on, talked about, and written about for years and continue to...
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Putting your business data to work: threat hunting edition
Detectives, bounty hunters, investigative reporters, threat hunters. They all share something in common: When they’re hot on a scent, they’re going to follow it. In the world of cybersecurity, threat hunters can use artifacts left behind by a bad actor or even a...
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Trick or threat: 5 tips to discovering — and thwarting — lateral movement with data
We know ghouls and ghosts aren’t the only things keeping you up this spooky season. Bad actors are getting smarter with their attacks, using tactics and techniques that baffle even the most seasoned cyber professionals.
Discovering — and thwarting — lateral movement can...
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Expert Insights: GRC and the Role of Data
Since I joined Comcast Technology Solutions (CTS) and the DataBee® team back in late March, I’ve been awed and challenged by how many different roles the DataBee data fabric platform is relevant to. Is it for security analysts? Threat hunters? Data scientists? GRC...
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Terrestrial Distribution for MVPDs?
Allison Olien, Vice President and General Manager for Comcast Technology Solutions (CTS), is witnessing firsthand how the changes, challenges, and new opportunities for MVPDs and content providers are evolving the industry faster than ever. She took some time to reflect on how...
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Making cybersecurity continuous controls monitoring (CCM) a reality with DataBee 1.5
Exciting innovations are a-buzz! Today, DataBee® v1.5 is now generally available and features a host of new continuous controls monitoring (CCM) capabilities on top of the DataBee security data fabric that puts your data at the center for dynamic, detail-rich compliance metrics and...
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Elevating Ad Management: 5 Strategies for Success
A successful advertising campaign is more than the sum of its parts. That’s the goal, right? Campaigns need to justify themselves by delivering measurable results. That said, there are a lot of moving parts to a modern campaign, and they don’t all move...
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Comcast (DataBee) at Black Hat? Yes!
The DataBee® team can’t help but have a little fun with the fact that Comcast is not exactly one of the first companies you think of when you think “cybersecurity”. Comcast has attended Black Hat in the past, but this is the first...
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It’s Time to Bring Digital Transformation to Cybersecurity
Recently, I’ve been thinking a lot about cybersecurity in the age of digital transformation.
As enterprises have implemented digital transformation initiatives, one of the great—albeit challenging—outcomes has been data: tons and tons of data, often referred to as “big data”. Storing, managing and...
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DataBee is growing fast – join us!
Let’s get right to the point: we’re growing fast and looking for great minds to come with us.
In April, CTS launched DataBee® – Comcast’s innovative cloud-native security, risk and compliance data fabric platform. The original concept of DataBee was designed by Comcast’s...
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Introducing DataBee: Sweetening the Security, Risk and Compliance Challenges of the Large Enterprise
Today, the Comcast Technology Solutions (CTS) cybersecurity business unit announced DataBee®, a cloud native security, risk and compliance data fabric platform. DataBee marks the first “home grown” product from this business unit and – like the other great products and platforms offered...
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The Future of Cybersecurity Brought Me to Comcast
Comcast Technology Solutions is proud to announce that Nicole Bucala has been brought on board to lead our new Cybersecurity business unit as its Vice President and General Manager. We asked Nicole to share the reasons why, as a cybersecurity leader, she made...
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A new ground game for broadcasters?
The 2020’s have been a decade of big changes, but for broadcasters and MVPDs it’s already been a time of particular transformation. Last year saw the reallocation of C-band spectrum for 5G services and the subsequent migration of providers, either to a new...
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Global Advertising: the connected, collaborative ecosystem
In this business, thoughts about “agility,” “time-to-market,” and “personalization” are used every day, but the rapid pace of upheaval in 2020 and 2021, whether it be from pandemic or social unrest, gave advertisers real-world opportunities to test their mettle; to see if their...
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What's Next For Media and Entertainment Technology in the New Roaring '20s?
It takes more than just a killer catalog or cutting-edge creative to stand out in today’s media markets. The winners are harnessing the power of emerging technologies to simplify operations, drive more value from data, and bring analytics to the forefront of decision-making...
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Implementing Zero Trust Principles at Scale
The recently released OMB memo M-22-09 is a step toward bringing federal agencies in line with what many organizations in the private sector have been working toward for a while now – constructing a Zero Trust Architecture.
We discussed the strategic implications of this...
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Zero Trust: A Holistic Approach
The President’s Office of Management and Budget (OMB) released M-22-09 last month, announcing it will require all federal agencies to move toward a Zero Trust Architecture (ZTA) by FY24.
BluVector has worked closely with large government agencies since our inception, and we’re encouraged...
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Converging Media Technologies, Continued
In November we were proud to host the CTS Connects Summit for the second year. We frequently talk about the convergence of broadcast and digital workflow and this year it was even more evident that this decade will be marked by a convergence of media and advertising technologies, as real-time services, security, and monetization techniques all become more intertwined. This year’s summit had a natural focus around creating unity between industries, fostering collaboration, flexibility, and security, with particular emphasis on experiences that improve the value equation on both sides of the screen
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See spot run the world
The story of advertising in today’s world is a tale of incomprehensible and increasing complexity. We can look back with nostalgia at the time when ad spots were all the same size, the same length, the same broadcast format; but in today’s world of real-time media placements and creative optimization, brands need a complete end-to-end approach not just to reach the world, but also to understand, what’s working and what’s not.
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Digital-First Pay-TV: Four Takeaways
Pay-TV is going through a significant change as the market adapts to new consumption models and competitors. Operators have responded in a variety of ways, but so far, no consensus has emerged as to which models work, when they work, or why. Organizations who pivot to a digital-first approach — specifically, thinking from a converged broadcast and OTT perspective — not only create opportunities for themselves but can also respond more effectively to capitalize on them.
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Customer Connections Newsletter July
Advertising production is an increasingly complex component of delivery, and many layers of specialization are required.
From file prep and media management to quality control and distribution, you need access to a team that provides personalized solutions and evolving technologies and products.
Professional post-production services combined with centralized ad management simplify and unify creative, talent, and distribution workflows across channels. Production Solutions from Comcast Technology Solutions offers advertisers and agencies visibility and control of their campaigns, along with real-time creative intelligence that enables creative optimization, targeting, and ROI.
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MVPDs: Down-To-Earth Distribution For Rural Areas
Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than ever before to stay competitive – including creative approaches to their media delivery and distribution models.
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What is a Next Generation Network Intrusion Detection System?
Intrusion detection was first introduced to the commercial market two decades ago as SNORT and quickly became a key cybersecurity control.
Deployed behind a firewall at strategic points within the network, a Network Intrusion Detection System (NIDS) monitors traffic to and from all...
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Why Network Detection and Response (NDR) Solutions are Critical to the Future of Federal Agencies’ Cybersecurity
Executive Order 14028, “Improving the Nation’s Cybersecurity,” signed by President Biden, shows the US federal government’s growing focus on cybersecurity.
The 2021 Executive Order requires U.S. federal government departments and agencies to focus on their cybersecurity framework and address the risks of malicious...
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Fast-Food Ads Get Faster Service
“Getting the order right” – it’s job one for every quick-service restaurant (QSR), no matter if the order is coming from the front counter, an app or service, or the drive-thru window – and no order is the same. The end results might be different on every order, but some things have got to be there every time to keep customers coming back. Every order has to be served accurately, on-time, and in the highest quality. Hmm….where’s the advertising analogy here?
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Customer Connections Newsletter May
Comcast Technology Solutions and PremiumMedia360, the leading company in TV advertising data automation, announced a new strategic relationship. The integration with the Comcast Technology Solutions’ Ad Management Platform enables TV advertising buyers and sellers to automatically synchronize and solve reconciliation discrepancies throughout the ad buy lifecycle. These new capabilities stand to prevent revenue loss associated with dropped spots due to order execution errors and invoicing delays. The integration can help save work hours typically spent in solving data discrepancies between buyer and seller systems.
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Customer Connections Newsletter April
TV isn’t going anywhere — it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices. TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change
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MVPDs: Moving From Orbit Into The Cloud?
The 2020s are already proving to be a decade of sweeping change for MVPDs and cable operators around the U.S. The repurposing of C-band spectrum for 5G services is a plan that was accelerated last year after an agreement between the FCC and...
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New Ways To Monetize SCTE 224
The SCTE 224 standard is fantastic for video operations enabling blackout management, web embargos, time-shifts, regionalized playout, and a host of other content rights-based program level video switching capabilities. The applications don’t end there; some new applications make the standard really attractive to bolster revenue generation opportunities for both programmers and operators.
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Customer Connections Newsletter March
Do you have the meaningful insights you need to optimize creative and drive business results?
Creative Intelligence enables you to look at your omnichannel campaigns based on intelligent metrics from across platforms aimed at engaging your target audience. Armed with information on how your campaigns, and messages are performing in all channels, you can maximize your creative investment, optimize creative messaging and deliver the most relevant ad to the right customer.
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An unpredictable year brings renewed focus to (and on) media businesses
For an industry as diverse as media and entertainment technology, there were some strong, common themes during the CTS Connects Summit last year that are only more relevant as 2021 starts to kick into high gear.
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Navigating Content Rights for Operators
There is no denying that Operators — MVPDs and virtual MVPDs (vMVPDs) — are in a complex place in the video value chain. The requirement to manage rights across all content providers can be overwhelming, time consuming, and expensive. The need to streamline...
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Customer Connections
Dear Valued Customers,
When I started last January, I had hoped to meet most of you personally, but obviously this wasn’t possible. In place of in-person meetings, your sales and account teams have been connecting virtually to help you with your business needs...
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CTS Connects: Allison Olien Talks Business Continuity
In this video, Allison Olien, VP & GM of Communication and Technology Provider Solutions, discusses the importance of business continuity for her customers and how Comcast Technology Solutions is supporting customers.
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Video Trends Vlog Episode 6: On Virtual Channels
Content providers and programmers are always on the lookout for new ways to monetize their content. Non-linear, on-demand streaming experiences may seem to dominate the conversation, but it would be completely wrong to interpret the rise of on-demand as a consumer rejection of...
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Video Trends Vlog Episode 5: On Content Delivery — Getting the content to the user
How you deliver content to the user can have big implications on quality of experience. How fast, and reliably, content is delivered is often a major factor in signal interruptions, latency issues, and buffering.
In episode 5 of our series, Peter Gibson, Executive...
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Video Trends Vlog Episode 4: Content Monetization Strategies and Technologies
New features and greater interactivity add up to a richer experience for viewers – and stronger returns from your investments in content and technology. To maintain an operation that evolves with audiences, it’s important to stay centered on what experiences you want to...
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Video Trends Vlog Episode 3: Go-To-Market Strategy
2019 is proving to be another huge year for the industry, as some of the biggest entertainment brands are poised to launch new streaming and on-demand destinations of their own. Where business models used to be split up more clearly between subscriber-based approaches...
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Video Trends Vlog Episode 2: Getting Nerdy With SCTE 224
SCTE 224 – known affectionately as “Scuddy 224” – refers to an expanded Event Scheduling and Notification Interface (ESNI) standard that was launched in 2015 by the Society of Cable Telecommunications Engineers (SCTE). Simply put, SCTE 224 was borne from the increased need...
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Video Trends Vlog Episode 1: Live and VOD Trends
A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being served via terrestrial delivery, while still working to preserve...
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Channel Origination Overview
Channel origination has come a LONG way in just the last two decades. Allison Olien, Executive Director at Comcast Technology Solutions, provides a peek behind the curtains to see what video delivery used to be like, how it looks today, and where it's headed.
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Metadata Makes Linear Video Exciting Again
Linear streaming services and alternative video distribution paths continue to increase in both diversity and reach. So, where is the next-level growth catalyst for linear video going to come from over the next 10–15 years? What’s going to keep it attractive in the eyes of viewers? It’s all in the (meta)data. The metadata associated with video can power complex use cases, enable more intelligence and automation, and extend users’ video experience beyond their first screen. Let’s dive deeper into some of these use case examples.
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Regionalized/Time shifted Playout, Affiliate Distribution, RSNs, and Player Entitlements
Managing a broadcast network at scale is a difficult task even for the most knowledgeable broadcaster. One of your biggest challenges is efficiently and economically creating your live channel without having to invest in unnecessary infrastructure. This is especially true if your channel requires significant time shifting or regionalization. Add in requirements for Regional Sports Networks (RSNs), Local Affiliates, time shifted channel playout, the transition from satellite distribution to IP, TV Everywhere (TVE)/Over The Top (OTT) and you’ve got a handful.
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Taking Control of Regionalization with SCTE 224
Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep viewers watching for longer, they may deliver time-delayed content across time zones and allow for...
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Video Quality: Table Stakes for Audience Loyalty
“When consumers are paying for something or receiving video from a big-brand media company, they expect a premium high-quality experience. It has to be as good as TV, on every platform and device – and that’s our main priority in the years...
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What’s Your Five Year Plan?
It’s been a long quarter this week.
At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...
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Get your head in the clouds
Make “me-time” more accessible to your audience, regardless of the situation.
No matter how your business sees the future, keeping pace with evolving viewing habits is critical to growing your audience. Consumers now expect the ability to curate their own viewing experiences, including...
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Automobile Advertising: Keeping Dealers In Alignment
Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that car from their dealership. Together, both manufacturer and dealer are working to court new car buyers...
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The High-Performance Content Catalog: INSIGHTS TO GET THERE
Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium content commands top dollar because it drives more screen time. But what’s going on with the...
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Ad Management for Political Campaigns
As the calendar slips into the start of a new decade, the 2020s are poised to roar for advertisers ahead of one of the most anticipated U.S. election seasons in memory.
Need proof? Check out what the industry experts are predicting. Kantar Media...
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Why mobile should drive your CDN strategy
A strongrelationship between content creator and consumer is built on reliable, consistent, playback experiences. Don’t leave your customers stranded without the connection they need to the content they love. A global world demands consumers have universal access where, and when, they want...
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Harness the full capabilities of the marketplace with advertising automation
Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by as much as 35%, according to the Advertising Research Foundation.
However, according to a survey by...
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Unique new ways to maximize classic VOD content
What’s old could be new again.
From music and fashion to television and movies, culture and content have a way of coming back around and finding new audiences — especially in an age where your new favorite (and long ago canceled) show is...
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CDN: Media Delivery for Gaming and Virtual Reality
Developers spend years crafting the newest games. When the next big release date comes, the last thing creators and consumers want are slow speeds and long download times.
Worldwide online gaming traffic reached 915 petabytes per month in 2016 and is expected to increase by...
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Q&A with Allison Olien: How today’s opportunities can be tomorrow’s foundation for MVPDs
Allison Olien, Vice President and General Manager for Comcast Technology Solutions, collaborates with MVPDs and Content Providers to introduce the newest, most innovative offerings. She took some time to chat with us about how she sees the evolution of the industry for small and medium sized MVPDs, and new opportunities for growth.
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Self-Service Advertising: Reimagining advertising in the U.S.
Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the United States, we typically opt for managed-solutions – a distinction changing fast due to the rise in self-serve digital platforms.
Running campaigns through...
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Three industry terms to refresh and evolve in 2019
We’re well into the new year. The months ahead will be filled with messages of innovation, disruption, and . . . . well, monetization. It was actually the word “monetization” here in our office that sparked talk about some of the most overused...
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The State of Digital Transformation in 2019
In 2017, we started off the year talking about the convergence of digital and broadcast workflows. It was inevitable: by bringing the consistent quality and process maturity of broadcast with the agility, reach, and monetization capabilities of digital, companies are creating, as...
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The “Retro Look” For All The Wrong Reasons
The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming endless. Here’s the thing though: be it live streaming, linear, on-demand, broadcast, you...
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Video Monetization Models: To Maximize the Value of Content, Hybridity is the New Normal
VOD MONETIZATION: NEW TERRITORY FOR LOCAL ADVERTISERS
Are you watching more video-on-demand (VOD) programming? Of course you are. We’re living in a binge-watching economy where entire seasons of a program are delivered all at once and VOD consumption is a growing component of the average viewer’s video diet. The market...
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Comcast Technology Solutions Certified Partners Program
Video standards and customer expectations are constantly evolving and new technology solutions are required to stay competitive. There are more than a dozen platforms on which consumers watch video, each with support for varying video streaming, caption, and digital rights management (DRM) formats...
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Broadcast Quality? It's Still a Thing.
What has a stronger impact on an audience’s perception – a great experience or a singularly awful one? In a world where every viewer is also a social media publisher in their own right, we could certainly point out the consequences of poor...
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The Changing Video Distribution Services Environment for Content Providers
We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” For this paper, the survey targeted technology managers who are responsible for the implementation of...
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Your Player: How Fast to First Frame?
Did you “like” or “dislike” a video this week?
Watching video is an emotional experience. Sure, most programming is supposed to be – your favorite program, a riveting news piece, or even a lousy movie will all elicit a specific feeling, but even...
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Digital Rights Management - a Multi-Platform Checklist
Digital Rights Management (DRM) is, at its core, a way to protect the long-term value of intellectual property in a content-driven economy (for those interested in the history of DRM, Vice.com’s Motherboard published a fantastic article last year on the subject). Content access...
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Attaining Long-Term Subscriber Love
The attraction of a subscription VOD business model is a reliable revenue stream, powered by a personalized experience that evolves to remain relevant and valuable to viewers. Monetization choices are a big part of that, and have an indelible impact on the way subscribers...
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The Quickening Pace of Video Delivery Workflow Convergence
Last year we kicked off 2017 by referring to it as “The Year of Converged Workflows.” And in many ways, it certainly was, with both broadcast and over-the-top (OTT) video companies learning from – and working more closely with – each...
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You’re Only Live Once
The excitement of any major live event, like this year’s college basketball playoffs, aside from being responsible for countless hours of distracted coworkers, is a great time for our industry to witness the improvements to live streaming in action on a massive scale...
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Multi-CDN Optimization: The Importance of Measuring Each and Every Stream
One way a CDN competes for your video delivery business is by showing you data that proves that it is faster than other CDNs. Every CDN has a handful of industry reports, third-party tests, and/or head-to-head customer bake-offs that prove that at least...
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The New Ad Management? Meet me in the cloud
The relationship between time-shifted viewing and advertising is shaped by the increasing power of consumer choice, and the need for processes that allow advertisers to meet customers on the customers’ timetable and device preference. For advertisers who want to reach their intended customers...
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Dead Air is Not an Option
If you’re in the business of keeping eyes glued to screens, you are responsible for delivering to a lot more devices than just the living room television. That said, not every piece of content, live or otherwise, can be delivered everywhere. The rights...
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Multi-Platform Content Distribution? No Problem - How Content Providers Use Tech to Deliver Extraordinary Experiences
Binge-watching, as an audience behavior, speaks volumes about the value of content amidst unprecedented depth of viewer choice. What does this mean for multi platform content distribution? We can choose from a huge variety of devices capable of displaying video of phenomenal quality and select...
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CDN Performance: The Content Delivery "Network Of Networks"
Content delivery networks (CDNs) are well-established as a necessary component of today’s digital video delivery strategy. Closing the physical distance between the server and the end-user is a great way to protect the quality of end-user playback and security of the video files...
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Winning the Multi-Platform Delivery Balancing Act
“Consumer mobility” isn’t just about smartphones.
One of the best things about being a consumer in today’s video market is that there’s such an abundance of great stuff to watch. As companies get smarter about improving experiences and content discovery, it’s easy to...
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The “anywhere” video delivery platform
Anyone who invests in the stock market knows that the term “diversified portfolio” is the foundation that all of our investment strategies are built upon. By spreading risk around to multiple investments, the chance of failure is massively reduced, and success can be...
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How We Watch: Digital Video Trends
A quick search for “OTT adoption” brings up thousands of news articles in 2017 alone. But while the news might seem to skew OTT, how are audiences really watching? Below, we take a look at the broadcast and digital video trends from the...
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Ad Distribution: The Performance Model
Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of serving a multi-platform consumer landscape and the mounting expenses of producing top-quality video spots. Just like...
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Centralize Production Services for Better Results
Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or versioning requirements. For example, the needs of a national campaign with a variety of ad spots would...
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Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies
Do you wish you had more funds for a more robust media campaign? Do you want to explore ad tech, expand into digital, add more reach and frequency, or create additional creative? Comcast Technology Solutions recently partnered with Advertising Age to present a...
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Utilizing a Multi-CDN architecture for peak performance
A multi-CDN architecture delivers much more value than “one good CDN.” Simply put, it’s a way to multiply the benefits of CDN delivery so that the playback experience is engaging and worth repeating, regardless of how or where your programming gets watched.
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Building a Lasting, Elastic Media Brand
Back in March, I wrote a blog with some advice for video brands looking to shore up their technology relationships in preparation for the road ahead. Along those lines, we introduced a holistic framework called Media Technology Lifecycle Management (“MTLM”) and presented it...
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What is Media Technology Lifecycle Management?
I recently presented a paper introducing Media Technology Lifecycle Management (MTLM), but what does it really mean? Theoretically speaking, MTLM is a simple and effective approach for organizations to help keep operations on a path of continuous improvement and growth. It’s our...
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VOD Syndication: an updated definition
A modern VOD syndication workflow solves two complex content delivery questions: 1) who should receive it? 2) how are you monetizing it? Based on the destination for each VOD asset and the content provider’s business model, the VOD workflow must adjust to best meet the needs of the business.
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From "Out-of-the-Box" to "Off-the-Shelf"
The competitive landscape of the video industry is barely recognizable from what was ten years ago; but the partnership landscape has undergone its own radical transformation. “Partner” implies a deeper B2B connection than a mere “vendor,” which now feels more like a purely...
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The TV Future Trends Report
Business Model Innovation In A Multi-Platform World
It’s been ten years since Google acquired YouTube, Netflix launched a new streaming video service, and Apple launched its first iPhone. Fueled by the proliferation of high-quality connected devices and constant improvements to video delivery, the...
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VOD Advertising: Looking Past the Upfronts
With VOD programming continuing to rise as a percentage of overall viewing, it’s a good time to take a look at the ways in which providers are offering multiple ways to monetize it – and the challenge in trying to truly understand how the value of a VOD asset changes over time.
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The Evolution of Tune-In Campaigns
It was a lot easier to get viewers excited about “tuning in” to a new program when the living room was the only place to watch it. Back then, the lack of choice made it a lot easier for consumers, too; but we...
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Planning for the Future of Media Delivery
Can a content provider or programmer really "future-proof" its delivery model? Asking the question internally isn’t so much about polishing your crystal ball, but about defining your priorities as an organization.
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Seeing the (Media Technology) Forest Through the Trees
It’s challenging to see the forest through the trees when new trees pop up to disrupt the view. New media technologies, delivery mechanisms, and business models emerge at such a frequent pace that organizations can find themselves taking focus away from their core...
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Advertising: Seamless Transitions
The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger fears, regardless of how “change-savvy” your business is. The human animal is hard-wired to meet any major upheaval with a...
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Four Megatrends That Will Shape Your Media Technology Strategy
It almost goes without saying that staying ahead of the current trends in media technology is imperative to success. As a 25+ year media and entertainment veteran, I’ve seen a lot of industry megatrends shape our business, but at nowhere near the speed...
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March “Ad-ness”
The craziest annual college basketball tournament has commenced! College basketball’s premier tournament is exciting because of its unpredictability; with 68 teams competing in a single-elimination battle for glory, anything can happen. Behind the scenes, everything needs to run like clockwork in order to...
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Relationship Advice for Strong Media Technology Partnerships
Great content delivered through an extraordinary viewing experience is the key to lasting audience love, and the primary mission of every content provider. To maintain viewer loyalty amidst constantly evolving definitions of “great content” and "extraordinary experience,” brands engage with technology partners who...