New features and greater interactivity add up to a richer experience for viewers – and stronger returns from your investments in content and technology. To maintain an operation that evolves with audiences, it’s important to stay centered on what experiences you want to provide to consumers – and how to make those experiences more relevant at the individual level. It’s not just about enabling content, but how to blend monetization approaches and merchandising to optimize the revenue potential of every program.
Join Matt Smith, Executive Director of Business Development and Strategy, Joe Mancini, Director of Product Development and Peter Gibson, Executive Director of Product Management as they talk about content management strategies and technologies that drive stronger profitability for multi-platform video commerce.
