A quick search for “OTT adoption” brings up thousands of news articles in 2017 alone. But while the news might seem to skew OTT, how are audiences really watching? Below, we take a look at the broadcast and digital video trends from the year — a good reference point as we look toward the year ahead.
Sources:
eMarketer, Worldwide Digital Video Viewers 2016-2020 Estimates, Jan 2017
eMarketer, Digital Video Viewers by Country (Data Forecast Through 2021), Aug 2017
Magid Media, Futures of the Digital Video Landscape, Oct 2017
Parks and Associates, The OTT Playbook Part II, 2017
eMarketer, OTT Video Viewers, July 2017
SNL Kagan, Nov 2017
eMarketer (Hub Research), Where Do Americans Watch TV? Hint: No, Not on Mobile, May 2017
