Resources

Competition and increased consumer demand continue to create challenges for MVPDs & Operators. In this webinar, we discuss how to create efficiencies and prioritize customer experience — offering not just solutions, but opportunities. Hear from the CTS GMs as they discuss how markets are changing and converging, shaping the media and entertainment industry for years to come.

Stop & Shop, one of the nation’s largest grocery store chains, has had to quickly adapt to a changing market landscape in recent years. Faced with the introduction of unexpected supply chain issues due to the COVID-19 pandemic, marketing efforts have had to keep up with a fast-paced, rapidly changing environment in order to produce multiple broadcast, online video, radio, in-store, and social media spots — a daunting task. Download the Stop & Shop case study to learn more.

In this video interview with Furious Corp CEO Ashley J. Swartz for Beet.TV’s Beet Retreat Santa Monica, Richard Nunn, VP & GM, Advertising Suite, Comcast Technology Solutions, says that contextual targeting is the future – but that automation is still being developed to make the opportunity scale.

Hear from industry leaders and peers about the opportunities, ideas, and innovations that will shape media and advertising industries through this decade and beyond.

Addressability is king. Hear advertising leaders from CTS, Effectv and FreeWheel as they discuss addressability now and into the future.

Advertisers are constantly looking for new and more customized ways to reach their audiences. During this webinar, we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems. Brands' and agencies' work doesn't end at the screen. Learn how partners work together to deliver visibility across an ad's lifecycle.

Advertisers are constantly looking for new and more customized ways to reach their audiences. During this webinar, we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems. Learn how new metadata standards like SCTE 224 can be used for better targeting and more intelligent ad breaks.

Advertisers are constantly looking for new and more customized ways to reach their audiences. In this webinar we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems. Hear how CTS partnered with Xfinity for ad post-production, resulting in new efficiencies and real cost savings.

Advertisers are constantly looking for new and more customized ways to reach their audiences. In this webinar, we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems. Lowe's recounts innovative new methods for executing on campaigns that have increased efficiency in spot creation and distribution.

Representatives from Mediaocean and Flashtalking discuss how media and creative converge to deliver impactful ad campaigns.

Advertisers are constantly looking for new and more customized ways to reach their audiences. In this webinar, we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems. Hear from CTS GMs as they discuss how markets are changing and converging, shaping the media and entertainment industry for years to come.

Managing ad campaigns in today’s increasingly complex and fragmented ecosystem presents very real challenges for advertisers and agency partners. How do you make sure you’re getting your ads to the right screen at the right time? And what do you do when it’s time to take your message to global audiences?

TV isn’t going anywhere, it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices. TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.

TV isn’t going anywhere — it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices. TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.

Join Bart Spriester, GM, Content & Streaming Provider Solutions, Comcast Technology Solutions as he sits down with Matt Zelesko, EVP & Chief Technology Officer, Comcast Cable to discuss what’s next in streaming technology.

Automobile brands and their dealers are both in the business of selling cars; but their advertising objectives are much different. Car makers are very product-focused, driving excitement and interest around a new vehicle. Dealers build upon that focus with specific messages, tailored for their region, that highlights the ownership experience. It’s a complex advertising ecosystem that depends on Comcast Technology Solutions to simplify the internal and external processes that keep local, national, and global campaigns in the fast lane.

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget? How do you see where your ads are running, or understand how your campaign is performing?

Comcast Technology Solutions AdStor is designed for content providers to efficiently store, manage, and deliver ads for non-linear destinations, and streamline delivery workflows for advertisers.

Ad distribution is a necessary stage of a campaign – a solution an advertiser is already paying for, and with a new fresh look at your delivery model one can uncover some huge opportunities to improve your bottom line. View our webinar with Ad Age to learn more.

The Cramer-Krasselt belief that “the brand with the most friends wins” has delivered award-winning success across a wide spectrum of clients. When the agency began its search for a new technology partner, Comcast Technology Solutions earned its business with tangible, measurable results.