Fresh Ads, Served Fast: Advertising ROI - Super-Sized for Quick Service Restaurants

Some advertising ecosystems are much more complex than others. For a quick-service restaurant (QSR) brand, advertising assets and efforts need to be managed not just across markets and regions, but also within their own internal community of franchisees – many with diverse advertising priorities of their own. The goal is to simplify operations by centralizing efforts across all device types, destinations, and viewing experiences, and to maintain a technological advantage as new creative innovations and ad opportunities emerge.