Case Study
| August 9, 2024
VideoAI™ goes to the Olympics
Few events captivate global audiences like the Olympics. NBCUniversal rises to this challenge, delivering world-class content through unparalleled logistical prowess. How do they maximize resources to bring unforgettable moments to viewers?
Media Group Data Science (MGDataSci), a key unit within NBCUniversal, leverages data-driven insights and innovative analytics to enhance strategic decision-making. By harnessing predictive analytics, MGDataSci anticipates trends, optimizes content recommendations, and connects audiences with the content they love.
With the 2024 Paris Games approaching, MGDataSci faced the monumental task of sifting through thousands of hours of Olympic footage. They needed a more efficient solution for this traditionally manual process. By partnering with Comcast Technology Solutions, they were able to deploy VideoAI™—an AI/ML tool designed specifically for video—for a streamlined method to enhance metadata production.
Discover how NBCUniversal and MGDataSci revolutionize sports programming with data-driven strategies. Download the full case study to learn more about their transformative impact on Olympic content delivery.
Working with CTS over the past few years to launch this Olympics solution has confirmed for us that technology like VideoAI is the future direction we want to continue to invest in to help solve problems just like this.
Zeidee Pineda, Sr. Director, MGDataSci
