Blog | Industry Updates | Comcast Technology Solutions

Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025

With 2025 well underway, it’s the perfect time to reflect on how the media and entertainment industry measured up to our predictions from last year. The verdict? Many of our experts’ forecasts were right on the mark, while others unfolded in unexpected...

Ad creative production: Centralize or decentralize?

The shift from traditional advertising models to more diverse, digital-focused strategies has brought brand marketers to an interesting crossroads: the choice between centralized production, which offers streamlined efficiency and brand consistency, and decentralized production/fragmentation, a model that can deliver greater flexibility, diverse creative...

Political Advertising: the race to every screen moves fast

If there’s one thing that’s self-evident in this U.S. presidential election year, it’s this: political advertising moves fast.

"For agencies representing the vast number of campaigns across state and national campaigns, it’s not just about the sheer volume, but also about the need...

Our 2024 forecast for media and advertising trends

As we approach the halfway point of the decade, events of the past year underscore just how appropriate the name the “Roaring 20s” really is for the current era of media and entertainment. From dramatic advances in AI and ML technology and crumbling...

Elevating Ad Management: 5 Strategies for Success

A successful advertising campaign is more than the sum of its parts. That’s the goal, right? Campaigns need to justify themselves by delivering measurable results. That said, there are a lot of moving parts to a modern campaign, and they don’t all move...

Global Advertising: the connected, collaborative ecosystem

In this business, thoughts about “agility,” “time-to-market,” and “personalization” are used every day, but the rapid pace of upheaval in 2020 and 2021, whether it be from pandemic or social unrest, gave advertisers real-world opportunities to test their mettle; to see if their...

What's Next For Media and Entertainment Technology in the New Roaring '20s?

It takes more than just a killer catalog or cutting-edge creative to stand out in today’s media markets. The winners are harnessing the power of emerging technologies to simplify operations, drive more value from data, and bring analytics to the forefront of decision-making...

Converging Media Technologies, Continued

In November we were proud to host the CTS Connects Summit for the second year. We frequently talk about the convergence of broadcast and digital workflow and this year it was even more evident that this decade will be marked by a convergence of media and advertising technologies, as real-time services, security, and monetization techniques all become more intertwined. This year’s summit had a natural focus around creating unity between industries, fostering collaboration, flexibility, and security, with particular emphasis on experiences that improve the value equation on both sides of the screen

See spot run the world

The story of advertising in today’s world is a tale of incomprehensible and increasing complexity. We can look back with nostalgia at the time when ad spots were all the same size, the same length, the same broadcast format; but in today’s world of real-time media placements and creative optimization, brands need a complete end-to-end approach not just to reach the world, but also to understand, what’s working and what’s not.

Customer Connections Newsletter July

Advertising production is an increasingly complex component of delivery, and many layers of specialization are required. From file prep and media management to quality control and distribution, you need access to a team that provides personalized solutions and evolving technologies and products. Professional post-production services combined with centralized ad management simplify and unify creative, talent, and distribution workflows across channels. Production Solutions from Comcast Technology Solutions offers advertisers and agencies visibility and control of their campaigns, along with real-time creative intelligence that enables creative optimization, targeting, and ROI.

Fast-Food Ads Get Faster Service

“Getting the order right” – it’s job one for every quick-service restaurant (QSR), no matter if the order is coming from the front counter, an app or service, or the drive-thru window – and no order is the same. The end results might be different on every order, but some things have got to be there every time to keep customers coming back. Every order has to be served accurately, on-time, and in the highest quality. Hmm….where’s the advertising analogy here?

Customer Connections Newsletter May

Comcast Technology Solutions and PremiumMedia360, the leading company in TV advertising data automation, announced a new strategic relationship. The integration with the  Comcast Technology Solutions’ Ad Management Platform enables TV advertising buyers and sellers to automatically synchronize and solve reconciliation discrepancies throughout the ad buy lifecycle. These new capabilities stand to prevent revenue loss associated with dropped spots due to order execution errors and invoicing delays. The integration can help save work hours typically spent in solving data discrepancies between buyer and seller systems.

Customer Connections Newsletter April

TV isn’t going anywhere — it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices. TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change