Metrological, a Comcast Company, today unveiled its new Lightning Partner Program. The program provides TV operators and content providers a worldwide network of resources to help bring high-performing Lightning-based TV apps and UXs to market faster and cost efficiently. The program will further drive Lightning as a key global standard for TV app and UX development. LightningTM* is an open-source, lightweight framework and Software Development Kit (SDK) for developing high-quality UX and TV apps with great performance. It provides native-like user experiences for high-performant, browser-based TV apps on next-gen set-top boxes, as well as memory constrained legacy devices. Lightning reduces the complexity of designing, developing, onboarding, and maintaining apps across devices. A single Lightning app can be deployed across TV operators, OTT platforms, smart TVs, and streaming devices, which reduces costs and time-to-market.

Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators and advertisers, today announced the launch of its national linear addressable advertising service for customers and technology partners.