Few events captivate global audiences like the Olympics. NBCUniversal rises to this challenge...
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Exploring AI/ML-powered contextual advertising
Context makes ads more compelling! When ad decisions can be made based on what consumers are...
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Predictions 2025: Calling the plays with CTS
It’s hard to believe that we’re at the halfway point of the 2020’s. These “new roaring 20’s” have...
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Ad creative production: centralization vs. fragmentation
What’s the state of advertising technology, and where is it headed? For this webinar, join us as we...
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The game is on: How video experiences bring home the gold
Sports is the hot ticket for media destinations of all stripes — and the field of play is in a state...
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MENA Monetisation Summit 2024 On-demand
Exploring the Future of Content Monetisation in MENA: AI, Collaboration, and Innovation Peter Gibson...
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Designed with Love: AI highlights
Oluseyi Akinnaso, who works on the Experience Product Management team in the Global Product...
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2024 Predictions: What's in store for media
As we near the halfway point of the “new roaring '20s,” content providers, advertisers, and MVPDs...
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Contextual targeting with fewer cookies
With changing privacy regulations and the deprecation of third-party cookies, big changes in the...
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Revolutionizing Ad Management: How Xfinity took ad management into the modern age
As ad tech becomes more fragmented, advertisers look for more efficient ways to manage ad campaigns...
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The Widest Screen: How can advertisers reach a multi-screen planet?
Advertisers and agencies are like a lot of industries, where new tools and techniques are often...
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How a top auto advertiser shifted gear to a new platform — fast
Discover the High-Speed Transformation of a Global Automotive Giant! How did one of the world's...
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How Providers and Advertisers Win Together
The relationship between content providers and advertisers is deeper and more crucial than ever...
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How OTT is Changing the Role of Operators
The rise of OTT services has had a major impact on the traditional Pay TV business model. In the...
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Advanced AVOD/FAST strategies – a launch plan
Monetisation in MENA: The evolution of video Ad-based video experiences in the MENA region are under...
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AdFusion Product Sheet
AdFusion™ is end-to-end creative management, with a full production automation and activation engine...
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AdFusion: Delivery and Post-Production Product Sheet
Delivery with automation, efficiency, and reach. Post-production solutions that are optimized for...
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Part 2: Everything For Every Screen – the Decade of Interoperability
Competition and increased consumer demand continue to create challenges for MVPDs & Operators. In this webinar, we discuss how to create efficiencies and prioritize customer experience — offering not just solutions, but opportunities.
Hear from the CTS GMs as they discuss how markets are changing and converging, shaping the media and entertainment industry for years to come.
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How Comcast Took Ad Management into its Own Hands
Advertising commerce is a complex operation for any brand, involving a variety of agencies...
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Advertisers: Political Solution
Stay ahead of the polls and make an impact fast. The CTSuite for Advertisers delivers your message...
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Better Together: Production Services Can Enhance Your Ad Delivery
Do you have a great ad that needs post-production polish before it’s distributed, but going...
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Ad Delivery Overview
Reliable and creative distribution strategies Every day, we deliver fast, broadcast-quality spots to...
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Production Solutions
Are you looking for reliable audio, video, & other production services on a professional scale? Read...
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Ad Delivery Product Sheet
As the 4th largest advertiser, a media owner, and a technology company, Comcast is dedicated to...
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CTS NAB Show 2022 Highlights
From AI to Addressability to Aggregation, NAB Show 2022 covered the latest in the media and...
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A Journey Of In-Housing Creative Management Operations In Advertising
Join Justin Morgan and Simon Morris from Comcast Technology Solutions, and Cara Blake from Cox, as...
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How Stop & Shop navigates tight deadlines and a changing market to deliver ROI
Stop & Shop, one of the nation’s largest grocery store chains, has had to
quickly adapt to a changing market landscape in recent years. Faced with
the introduction of unexpected supply chain issues due to the COVID-19
pandemic, marketing efforts have had to keep up with a fast-paced, rapidly
changing environment in order to produce multiple broadcast, online video,
radio, in-store, and social media spots — a daunting task.
Download the Stop & Shop case study to learn more.
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Beet.TV Series: Why AI Is Needed For Context’s Heavy Lifting
In this video interview with Furious Corp CEO Ashley J. Swartz for Beet.TV’s Beet Retreat Santa Monica, Richard Nunn, VP & GM, Advertising Suite, Comcast Technology Solutions, says that contextual targeting is the future – but that automation is still being developed to make the opportunity scale.
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CTS Connects Summit 2021 On-demand
Hear from industry leaders and peers about the opportunities, ideas, and innovations that will shape media and advertising industries through this decade and beyond.
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Addressability Now: A Comcast Advertising Roundtable
Addressability is king. Hear advertising leaders from CTS, Effectv and FreeWheel as they discuss addressability now and into the future.
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See Spot Run: The Life of a Commercial in a Connected Ecosystem
Advertisers are constantly looking for new and more customized ways to reach their audiences. During this webinar, we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems.
Brands' and agencies' work doesn't end at the screen. Learn how partners work together to deliver visibility across an ad's lifecycle.
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Metadata Mastery Series – Ad Breaks with Brains (and other innovations)
Advertisers are constantly looking for new and more customized ways to reach their audiences. During this webinar, we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems.
Learn how new metadata standards like SCTE 224 can be used for better targeting and more intelligent ad breaks.
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Post Production 2.0: The Modern Model for Targeted Ads
Advertisers are constantly looking for new and more customized ways to reach their audiences. In this webinar we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems.
Hear how CTS partnered with Xfinity for ad post-production, resulting in new efficiencies and real cost savings.
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Improving Home Improvement (Advertising) with Lowe’s
Advertisers are constantly looking for new and more customized ways to reach their audiences. In this webinar, we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems.
Lowe's recounts innovative new methods for executing on campaigns that have increased efficiency in spot creation and distribution.
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Partner Panel: The Future of Ad Tech
Representatives from Mediaocean and Flashtalking discuss how media and creative converge to deliver impactful ad campaigns.
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Part 1: Everything For Every Screen – the Decade of Interoperability
Advertisers are constantly looking for new and more customized ways to reach their audiences. In this webinar, we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems.
Hear from CTS GMs as they discuss how markets are changing and converging, shaping the media and entertainment industry for years to come.
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Beet.TV Series: Separate Systems Aren't Fit to Manage the TV Ad Tsunami
Even as subscription OTT TV services go on growing, the rise of ad-funded TV platforms is producing...
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Delivering Content in the "Now" Era
Viewers have high expectations when it comes to their online experience. They want content to be...
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Global Reach, Local Expertise
Managing ad campaigns in today’s increasingly complex and fragmented ecosystem presents very real challenges for advertisers and agency partners. How do you make sure you’re getting your ads to the right screen at the right time? And what do you do when it’s time to take your message to global audiences?