DataBee, from Comcast Technology Solutions, introduces a gen AI powered chatbot to tackle the challenge of finding and validating asset owners
PHILADELPHIA, July 30, 2024 — DataBee™, from Comcast Technology Solutions (CTS), today announced a new generative AI-based chatbot called BeeKeeper AI™, which automatically finds and validates asset owners, closing security and compliance gaps caused by unknown or orphaned assets. Powered by Comcast’s patent-pending entity resolution technology, BeeKeeper AI is now part of DataBee for Security Hygiene, which works on top of the DataBee Hive™ security, risk and compliance data fabric platform to improve security hygiene through automated asset and owner discovery.
BeeKeeper AI uses gen AI to validate asset ownership via automated chat. DataBee for Security Hygiene makes predictions about asset ownership by analyzing who might own the asset and how the asset is engaged. Then BeeKeeper AI automatically reaches out to predicted users to verify asset information and ownership using the organization’s chat client. Unknown or orphaned assets or devices can have significant security vulnerabilities and compliance gaps, so matching up users with devices is critical to closing those gaps and to an organization’s overall security and asset hygiene.
“BeeKeeper AI is an excellent example of the responsible use of generative AI for cybersecurity,” said Scott Miserendino, Vice President of Advanced Cybersecurity Solutions, DataBee. “Because it’s working from a dataset that’s been cleaned and optimized by DataBee within a contained environment, BeeKeeper AI is powered by high quality, complete data and there are proper guardrails around its use and output. We’re looking forward to extending this gen AI chatbot capability to other security challenges over time.”
BeeKeeper AI uses a large language model (LLM) to support chat conversations with potential asset owners, engaging them via Microsoft Teams to ask the question, ‘are you the owner of this device?’. Depending on the answer, BeeKeeper AI can continue its quest—even handling odd-ball responses—until it finds and validates the asset owner. No manual effort is involved in any of this process.
“BeeKeeper AI gives valuable time back to IT, operations, security and compliance teams -- time that would otherwise be spent trying to locate and validate owners of unclaimed devices,” added Nicole Bucala, Vice President and General Manager of DataBee. “Our customers can keep these valuable people resources focused on what matters most and let BeeKeeper AI do the laborious work required to connect the dots between unclaimed assets and their proper owners.”
BeeKeeper AI is available for Private Preview with Microsoft Teams starting the first week of August 2024 and is estimated to be generally available as part of the DataBee Hive suite of offerings in September.
You can learn more about DataBee and all of its products and solutions at the Black Hat USA 2024 conference on August 7 and 8 in booth #4540, or request a meeting with one of our experts during the show.
###
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit https://www.comcasttechnologysolutions.com or databee.buzz.
Media Contacts
Mary Cosmides
Mary_cosmides@comcast.com
+1 (267) 207-5279
Read More
Press releases
August 01, 2024
NightDragon and Comcast Technology Solutions Launch Joint Initiative to Propel Future Cybersecurity Innovations
SAN FRANCISCO, Calif. – August 1, 2024 -- NightDragon, an investment and advisory firm focused on the cybersecurity, safety, security, and privacy industry, today announced a new strategic partnership with Comcast Technology Solutions to help advance innovative cybersecurity technologies through increased go-to-market support and opportunities and access to expanded combined networks of industry leaders. As part of the new partnership, NightDragon will work closely with the teams from Comcast Technology Solutions, Comcast Ventures and DataBee™, the premier security, risk, and compliance data fabric platform in the Comcast Technology Solutions portfolio.
Comcast Technology Solutions is a technology and infrastructure leader that enables partners by delivering proven technologies for global video, media, communications, data applications, and cybersecurity and compliance. Under this partnership, Comcast Technology Solutions will expose NightDragon to innovative companies and technologies that may be relevant for investment, go-to-market or partnership opportunities. Additionally, the company will evaluate opportunities to purchase technology from NightDragon portfolio companies or make capital investments through its Comcast Ventures arm.
“This new partnership brings together a powerful combination of leaders at the forefront of cybersecurity protections for critical infrastructure and driving innovation in the marketplace. We look forward to working together with Comcast Technology Solutions, Comcast Ventures, and DataBee to advance cybersecurity innovation in the marketplace and make a difference together in securing our world for tomorrow,” said Dave DeWalt, CEO and Founder, NightDragon.
Comcast Technology Solutions and Comcast Ventures will benefit from early access and exposure to the latest innovations within the NightDragon portfolio, including leading cybersecurity, safety, security, and privacy technologies. Synergies identified between Comcast Technology Solutions and NightDragon portfolio companies will allow each party a fresh look at protecting critical infrastructure and driving innovation in the marketplace.
“Innovation and investments in technology, infrastructure and cybersecurity are top priorities at Comcast Technology Solutions, as we’ve evidenced most recently with the creation of the DataBee business and security data fabric platform. Partnering with NightDragon and its portfolio companies offers us a valuable opportunity to get a first view into cutting-edge technologies that can best serve our customers and secure critical infrastructure,” said Ken Klaer, President, Comcast Technology Solutions, and Executive Vice President, Comcast Cable.
Additionally, DataBee, from Comcast Technology Solutions, will benefit from access to NightDragon’s NightScale platform, which helps accelerate growth for leading innovators through access to proprietary playbooks, people, partnerships and programs, and the firm’s Advisory Council of 100+ top cybersecurity and technology leaders. DataBee is a security, risk, and compliance data fabric platform that helps drive smarter decisions with analysis-ready datasets and an evidence-centric approach to security data.
Amy De Salvatore, Partner, NightDragon said, “Comcast is a strong innovator, and this is a unique partnership in that they are a telecom provider, which is different from other strategic partnerships that fall under our NightScale platform and provide value to our portfolio companies. This partnership will be a powerful way for both of our companies to place greater focus and energy on innovation, as well as advance critical technologies like DataBee, which is revolutionizing how we manage and secure data.”
This partnership expands NightDragon's capabilities under its ND Go-to-Market business unit, a dedicated set of playbooks, programs, and partnerships in its proprietary NightScale platform to help accelerate its portfolio's go-to-market capabilities. Comcast Technology Solutions’ leading services and advisory capabilities will complement existing go-to-market partnerships under the NightScale platform, including TD-SYNNEX, Arrow Electronics, World Wide Technologies, Jones Group International, SiteGround, Stratascale, and others.
To learn more about the NightDragon NightScale platform, visit our website.
About NightDragon
NightDragon is an investment and advisory rm focused on growth and late-stage investments within the cybersecurity, safety, security and privacy industries. Its platform and vast industry network provide unparalleled threat insights, deal ow, market leverage and operating expertise to drive portfolio company growth and increase shareholder value. Founded by Dave DeWalt, the NightDragon team has more than 25 years of operational and market expertise leading technology companies such as Documentum, EMC, Siebel Systems (Oracle), McAfee, Mandiant, Avast and FireEye. Read more about NightDragon at www.nightdragon.com.
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit Comcast Technology Solutions and DataBee.
NightDragon Media Contact:
Sarah Kuranda Vallone
sarah@nightdragon.com
Comcast Technology Solutions Contact:
Mary Cosmides
Mary_cosmides@comcast.com
+1 (267) 207-5279
July 30, 2024
DataBee, from Comcast Technology Solutions, introduces a gen AI powered chatbot to tackle the challenge of finding and validating asset owners
PHILADELPHIA, July 30, 2024 — DataBee™, from Comcast Technology Solutions (CTS), today announced a new generative AI-based chatbot called BeeKeeper AI™, which automatically finds and validates asset owners, closing security and compliance gaps caused by unknown or orphaned assets. Powered by Comcast’s patent-pending entity resolution technology, BeeKeeper AI is now part of DataBee for Security Hygiene, which works on top of the DataBee Hive™ security, risk and compliance data fabric platform to improve security hygiene through automated asset and owner discovery.
BeeKeeper AI uses gen AI to validate asset ownership via automated chat. DataBee for Security Hygiene makes predictions about asset ownership by analyzing who might own the asset and how the asset is engaged. Then BeeKeeper AI automatically reaches out to predicted users to verify asset information and ownership using the organization’s chat client. Unknown or orphaned assets or devices can have significant security vulnerabilities and compliance gaps, so matching up users with devices is critical to closing those gaps and to an organization’s overall security and asset hygiene.
“BeeKeeper AI is an excellent example of the responsible use of generative AI for cybersecurity,” said Scott Miserendino, Vice President of Advanced Cybersecurity Solutions, DataBee. “Because it’s working from a dataset that’s been cleaned and optimized by DataBee within a contained environment, BeeKeeper AI is powered by high quality, complete data and there are proper guardrails around its use and output. We’re looking forward to extending this gen AI chatbot capability to other security challenges over time.”
BeeKeeper AI uses a large language model (LLM) to support chat conversations with potential asset owners, engaging them via Microsoft Teams to ask the question, ‘are you the owner of this device?’. Depending on the answer, BeeKeeper AI can continue its quest—even handling odd-ball responses—until it finds and validates the asset owner. No manual effort is involved in any of this process.
“BeeKeeper AI gives valuable time back to IT, operations, security and compliance teams -- time that would otherwise be spent trying to locate and validate owners of unclaimed devices,” added Nicole Bucala, Vice President and General Manager of DataBee. “Our customers can keep these valuable people resources focused on what matters most and let BeeKeeper AI do the laborious work required to connect the dots between unclaimed assets and their proper owners.”
BeeKeeper AI is available for Private Preview with Microsoft Teams starting the first week of August 2024 and is estimated to be generally available as part of the DataBee Hive suite of offerings in September.
You can learn more about DataBee and all of its products and solutions at the Black Hat USA 2024 conference on August 7 and 8 in booth #4540, or request a meeting with one of our experts during the show.
###
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit https://www.comcasttechnologysolutions.com or databee.buzz.
Media Contacts
Mary Cosmides
Mary_cosmides@comcast.com
+1 (267) 207-5279
July 24, 2024
NBC Sports selects Comcast Technology Solutions for its production of 2024 Olympic & Paralympic Games in Paris
NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics, July 24-August 11, and, August 28-September 8, respectively.
NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app.
Media mentions
August 05, 2024
From Data Chaos to Cohesion: How OCSF is Optimizing Cyber Threat Detection
With the release of version 1.3.0, the Open Cybersecurity Schema Framework (OCSF) introduces several enhancements designed to further standardize and help streamline cybersecurity data management. OCSF is a collaborative, open source effort by AWS and leading partners in the cybersecurity industry, which provides a standard schema for common security events, defines versioning criteria to facilitate schema evolution, and includes a self-governance process for security log producers and consumers.
Read the full article here.
July 25, 2024
Paris 2024: NBC Sports Selects Comcast Technology Solutions for Olympics and Paralympics in Paris
NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics, July 24-August 11, and, August 28-September 8, respectively.
Read the full article here.
July 24, 2024
Comcast Technology Solutions Handling Video Management for NBCU’s Olympic Coverage
Comcast Technology Solutions was selected to provide multiscreen video management and delivery NBC Sports’ coverage of the Paris Olympic games.
NBC Sports, part of Comcast, will be showing Olympic coverage on many of NBCUniversal broadcast and cable networks, as well as its Peacock streaming service, often at the same time.
Read the full article here.
Latest Stories
October 06, 2021
NOS Brings More Premium Apps to the Portuguese Market with Metrological
Rotterdam, Netherlands – October 7, 2021 – Metrological, a Comcast Company, today announced that NOS, the largest communication and entertainment group in Portugal, is leveraging the Metrological Application Platform to bring additional premium apps and OTT services to their TV subscribers.
As previously announced, the Metrological Application Platform is integrated across NOS’ next-gen UMA set-top-boxes (STBs). This enables easy onboarding, optimization and monetization of OTT services and app content. Now, NOS is using the Platform’s unified TV App Store and back-office product suite to integrate more, popular premium apps, including Netflix and Amazon Prime Video, and niche and localized content, such as Euronews, Vimeo and Accuweather, into its UMA STB user interfaces. NOS benefits from apps built with the open, lightweight Lightning™ Software Development Kit. This optimizes the user experience for high-performant apps, across all NOS next-gen devices.
“Giving our subscribers easy access to the best content and popular premium apps is more important than ever,” said João Ferreira, Director of NOS Innovation Services. “Since we first began working together, Metrological has enabled us to respond to our subscribers’ changing content needs. With its Application Platform, we are able to quickly and easily onboard apps across all devices, integrated directly into the award-winning user interface our subscribers know and love.”
“As a leading provider, NOS is known for ensuring millions of Portuguese subscribers have access to the best content for all tastes and ages in its eye-catching and intuitive user interface,” said Jeroen Ghijsen, CEO of Metrological. “We have co-worked with NOS to deliver on this promise and are pleased to support NOS as they continue to rollout popular premium and niche services that subscribers crave. As one of the most widely adopted solutions for app deployment across all devices, we are proud to help our customers speed and simplify the integration process.”
With the Metrological Application Platform, service providers can choose content from the Metrological App Library, which includes more than 300 pre-integrated TV apps, to offer their subscribers. The Metrological Application Platform is deployed at multiple Tier 1 cable and telco companies globally.
Additional information about Metrological is available at: www.metrological.com. For more information about NOS, visit: www.nos.pt.
About NOS:
NOS is the largest communications and entertainment group in Portugal. It offers state-of-the-art fixed and mobile solutions, television, internet, voice and data to all market segments. It is a leader in cinema distribution and exhibition, owning the largest number of cinema complexes and cinemas in Portugal.NOS has 5 million mobile customers, 1.7 million television customers, 1.8 million fixed telephone customers and 1.5 million fixed broadband internet customers.
More information at http://www.nos.pt/institucional
About Metrological:
Metrological, a Comcast company, enables operators to seamlessly integrate their TV and OTT content into a single viewer experience. The cloud-based Application Platform delivers a complete product suite for monetization, onboarding and managing the lifecycle of apps and premium OTT services on any device. Content providers are able to reach over 40 million households across operator networks by adding a single app to the Metrological App Library. Metrological works with cable and telecommunications companies such as Comcast, Liberty Global, Vodafone, NOS, Fetch and Multichoice. Founded in 2005, Metrological is based in The Netherlands with offices in the U.S. and Europe. For more information, please visit www.metrological.com.
Metrological PR Contact: Renée Burch, JLM Partners for Metrological, +1 425-220-1104, renee@jlmpartners.com
October 01, 2021
Wilt J. Hildenbrand Jr. Memorial Award Recognizes Rama Assaf-Smith with Rising Leader Award
The Society of Cable Telecommunications Engineers (SCTE) and SCTE Foundation today announced the winner of the Wilt J. Hildenbrand Jr. Rising Leader Award is Rama Assaf-Smith, Senior Director, Engineering Operations, for Comcast. The Hildenbrand scholarship will also support the Special Operations Warrior Foundation.
September 20, 2021
Fetch hits fast forward on app integration with the launch of the Metrological Application Platform
Fetch subscribers are set to gain access to even more world class content, thanks to an Australian-first partnership with Metrological, a Comcast company.
From next month, Fetch subscribers will have access to a first wave of apps available in Metrological’s App Library, including Acorn TV, iwonder, Vevo, Vimeo, Kidoodle, The Weather Network, and a rebuilt hayu app. Additional premium, niche, and localized apps will be added in the coming months.
Metrological offers a global cloud-based Application Platform that allows Fetch TV to quickly and seamlessly integrate apps into the Fetch service. Metrological has partnered with leading global companies including Comcast, Sky, Liberty Global, Vodafone, and others. Fetch TV has secured rights for Australia and New Zealand.
August 26, 2021
Comcast Technology Solutions Launches Managed Terrestrial Distribution for Operators Across the United States
DENVER– August 26, 2021– Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to operators, content providers, and advertisers, today announced the launch of a new Managed Terrestrial Distribution service to support the technological evolution of pay-TV operators across the United States.
Hundreds of regional operators currently rely upon Comcast Technology Solutions for content acquisition and distribution via a satellite-based managed service that has been in place for decades. Comcast Technology Solutions’ new Managed Terrestrial Distribution service is designed to help operators strengthen their video businesses, reduce expenses, and provide a path to IP video by leveraging ground-based video infrastructure currently being used by millions of subscribers.
“Operators across the U.S. are seeking ways to be more cost-efficient, maximize their Internet network investments, and strengthen the economics of their pay-TV businesses,”
said Allison Olien, Vice President and General Manager of the Communications and Technology Provider Suite at Comcast Technology Solutions. “While satellite delivery remains critical for the foreseeable future, our new Managed Terrestrial Distribution service offers operators a terrestrial-based alternative to help them reduce expenses, get the most out of their broadband investments, deliver enhanced services, and evolve towards an IP video delivery architecture. At Comcast Technology Solutions, we have seen the effectiveness of this approach firsthand, and we are excited to offer similar capabilities and advantages to our operator customers nationwide.”
MTC Cable, based in Margaretville, New York, is among the first operators looking to benefit from the new Managed Terrestrial Distribution service. “MTC Cable is committed to continuous innovation in delivering the best possible TV, Internet, and voice services to our customers throughout the Central Catskill region of New York,” said Glen Faulkner, General Manager of MTC.
“We spend a considerable amount of time and resources maintaining satellite equipment, and certainly recognize the potential value of migrating to a terrestrial-based approach. We are delighted to be working with Comcast Technology Solutions to leverage their new Managed Terrestrial Distribution service and explore new ways to deliver a high-quality video experience, while reducing operational costs and positioning ourselves for the future.”
Key Benefits of Managed Terrestrial Distribution
As a new service within the CTSuite, Comcast Technology Solutions’ Managed Terrestrial Distribution was designed to provide operators with several key benefits, including:
Reduced headend infrastructure expenses: Decreases costs by reducing headend equipment and related expenses. Recoups a portion of monthly expenditures on rack space, power, and cooling with the ability to consolidate servers. With technical support included, unexpected capital equipment repair or replacement costs are reduced. The service also removes the need for a direct IP connection to each programmer, eliminating IP processing set-up fees for each individual content feed, and related transcoding costs.
Upgraded technology: Managed Terrestrial Distribution provides an efficient and secure approach for content acquisition, packaging, management, and delivery. The service leverages Comcast’s significant ongoing investment in advanced infrastructure to benefit other operators in diverse communities throughout the country
Secure video revenue: Enhances video with a hybrid-IP approach that allows operators to maintain field investments and existing customer experience (UI/UX) to subscribers. It also provides an expanded channel line-up and other services to support increased customer retention and acquisition efforts.
Focus on Internet investment: Continuous investment in Internet and terrestrial-based infrastructure reduces business risks for operators, while creating a path towards IP video delivery. Comcast Technology Solutions provides the network connections, content delivery, and managed distribution service that enables operators to evolve their video businesses and direct more investment toward broadband initiatives.
Additional information about Comcast Technology Solutions’ Managed Terrestrial Distribution service is available at: https://www.comcasttechnologysolutions.com/managed-terrestrial-distribution.
About Comcast Technology Solutions
Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite, that provides the industry with the technology, scale and expertise to expand and navigate the rapidly changing media and entertainment technology landscape. We invent technology that solves industry challenges, reimagines what is possible, and transforms businesses for an ever-changing world. Built on Comcast’s know-how, proven facilities, scalable platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of reliable real-world broadcast and digital experience. We partner with customers to redefine expectations and deliver the future to global audiences. For more information, visit www.comcasttechnologysolutions.com.
Media Contacts:
Comcast Technology Solutions
Lynn Green, 720-413-4108, lynn_green@comcast.com
or
Renee Burch, 425-220-1104, renee@jlmpartners.com
August 03, 2021
NBC Olympics selects Comcast Technology Solutions to manage and deliver multi-screen assets across NBCU digital properties during the Olympic games Tokyo 2020
NBC Olympics, a division of the NBC Sports Group, and Peacock selected Comcast Technology Solutions (CTS) to provide multi-screen video management and delivery for its production of the Olympic Games Tokyo 2021, which is taking place from July 23 – August 8, 2021. The announcement was made today by Bart Spriester, Vice President and General Manager of Content and Streaming Provider Suite at Comcast Technology Solutions, and David Wilburn, Vice President, Technical and Digital Operations, NBC Sports Group.
July 20, 2021
Comcast Technology Solutions and The Team Companies Enable Marketers To Streamline Creative Rights Management Into Centralized Platform
Comcast Technology Solutions (CTS) and The TEAM Companies announced an enhanced integration between CTS’ Ad Management Platform and the TEAM Companies’ (TTC) Talent & Rights Management Platform. The new solution allows marketers to seamlessly manage complex campaign workflows including creative asset management, traffic, distribution, and rights management using a single interface. This simplifies the creative activation process and provides marketers with visibility and control of their campaigns across video and audio channels.
July 15, 2021
OSN selects Comcast Technology Solutions for streaming video service across Middle East and North Africa
Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators, and advertisers, announced today that its Cloud TV Suite serves the back-end platform for OSN’s video entertainment service, OSN Streaming App. OSN Streaming App provides a multi-screen video entertainment experience to consumers across the Middle East and North Africa (MENA).
June 15, 2021
SES Renews Long-Term Relationship with Comcast Technology Solutions
SES today announced it will continue delivering Comcast Technology Solutions’ Managed Satellite Distribution service, formerly known as Headend in the Sky (HITS), that reaches hundreds of multichannel video programming distributor systems across the U.S. SES recently renewed its long-term relationship with Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers.
May 25, 2021
Comcast Technology Solutions and PremiumMedia360 Integration Enables Advertisers to Automate TV Data Management Throughout the Media Lifecycle
DENVER – May 25, 2021 - Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and PremiumMedia360, the leading company in TV advertising data automation, today announced a new strategic relationship. The integration with the CTS Ad Management Platform enables TV advertising buyers and sellers to automatically synchronize and solve reconciliation discrepancies throughout the ad buy lifecycle. These new capabilities stand to prevent revenue loss associated with dropped spots due to order execution errors and invoicing delays. The integration can help save work hours typically spent in solving data discrepancies between buyer and seller systems.
“TV media is a science of managing and accessing information for more precise buys and more efficient media operations—and it always has been,” explained Richard Nunn, Vice President and General Manager of the Advertising Suite at Comcast Technology Solutions. “At the same time, between multiple systems, manual inputs, and lack of standardization, accessing that data quickly and accurately has been an ongoing challenge—compounded further by the ever-increasing screens and video outlets to manage. Now through our integration, our mutual customers will have access to the fast insights they need and the actionable data they demand from the Ad Management Platform. This allows them to quickly optimize and execute across the media landscape. Together, CTS and PremiumMedia360 are closing the gap between workflow and opportunity.”
“PremiumMedia360 is a company built on automating and streamlining data exchange – and amplifying value – between TV buyers and sellers,” added Cordie DePascale, Chief Strategy Officer, PM360. “That’s a need made only more crucial with new changes in the TV landscape. Now, new focuses on efficiency and insight, plus cross-screen advertising and digitization, mean more data to handle—and make faster data a must-have. Addressing these issues, the integration between CTS and PM360 will provide our joint clients with immediate access to crucial information to analyze, optimize, execute and report back to stakeholders—even mid-flight—saving them countless hours they currently spend on those tasks. That rapid insight is a true win for clients of both of our companies at a crucial juncture in the evolution of TV media.”
To learn more about Comcast Technology Solutions and the Ad Management Platform, visit: https://www.comcasttechnologysolutions.com/advertisers-ctsuite.
About Comcast Technology Solutions
Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite, that provides the industry with the technology, scale and expertise to expand and navigate the rapidly-changing media and entertainment technology landscape. We invent technology that solves industry challenges, reimagines what is possible, and transforms businesses for an ever-changing world. Built on Comcast’s know-how, proven facilities, scalable platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of reliable real-world broadcast and digital experience. We partner with customers to redefine expectations and deliver the future to global audiences. For more information, visit www.comcasttechnologysolutions.com
About PremiumMedia360
PremiumMedia360 helps media agencies and sellers buy, sell, and partner more effectively—by letting them take control of the data that guides their interactions. Its reporting and collaboration tools dramatically cut down on the time and resources it takes to understand where campaigns stand—from order to invoice. The result: airings records stop being bottlenecks, and start being the source of business insight they should be. Learn more at www.PremiumMedia360.com.
Media Contacts:
Comcast Technology Solutions
Lynn Green, 720-413-4108, lynn_green@comcast.com
JLM Partners for Comcast Technology Solutions
Jeremy Pemble or Renee Burch, 206-930-7998, jeremy@jlmpartners.com, renee@jilmpartners.com
March 30, 2021
Comcast Technology Solutions unveils new integration for centralized advertising campaign management across digital and linear tv audiences
DENVER – March 30, 2021 – Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for television. This integration with the CTS Ad Management Platform empowers advertisers with a unified and automated workflow, creative asset management, performance analytics, and optimization across screens and channels for both linear TV and OLV.
“To maximize return on investment, advertisers deserve a more unified means to deliver, measure, and optimize their ad performance across any platform of relevance,” said Richard Nunn, Vice President and General Manager of Advertiser Solutions at Comcast Technology Solutions. “Our new integration with Innovid does that at scale by bridging the historical gap between linear TV and digital advertising. We provide a centralized ad management platform that simplifies media activation, creative asset and rights management, and delivery. Together with Innovid, we can provide an enhanced omnichannel advertising and analytics solution with a data feedback loop designed to improve insights and efficacy across screens.”
“The modern TV experience is fragmented, and increasingly challenging for advertisers seeking to deliver seamless experiences across linear and CTV,” Zvika Netter, CEO and co-founder of Innovid. “Our new strategic relationship with Comcast Technology Solutions eliminates friction in the ad creative management process by enabling linear TV assets to flow directly into Innovid’s CTV ecosystem via the Innovid Bridge API integration. Brands using the integration benefit from the proactive certification, automated spec compliance, and video encoding offering in Innovid’s platform to ensure ads are served at the highest possible quality across publishers and devices - including 4K CTV.”
To learn more about Comcast Technology Solutions and the Ad Management Platform, visit: https://www.comcasttechnologysolutions.com/advertisers-ctsuite.
About Comcast Technology Solutions
Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite, that provides the industry with the technology, scale and expertise to expand and navigate the rapidly-changing media and entertainment technology landscape. We invent technology that solves industry challenges, reimagines what is possible, and transforms businesses for an ever-changing world. Built on Comcast’s know-how, proven facilities, scalable platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of reliable real-world broadcast and digital experience. We partner with customers to redefine expectations and deliver the future to global audiences. For more information, visit www.comcasttechnologysolutions.com
About Innovid
Innovid is the only independent omni-channel advertising and analytics platform built for television. We use data to enable the personalization, delivery, and measurement of ads across the widest breadth of channels in the market including TV, video, display, social, audio, and DOOH. Our platform seamlessly connects all media, delivering superior advertising experiences across the audience journey. Innovid serves a global client base of brands, agencies, and publishers with twelve offices across the Americas, Europe, and Asia Pacific. For more information visit www.innovid.com.
Innovid Partner Page
Media Contacts:
Comcast Technology Solutions
Lynn Green, 720-413-4108, lynn_green@comcast.com
JLM Partners for Comcast Technology Solutions
Jeremy Pemble, 206-930-7998, jeremy@jlmpartners.com