DataBee, from Comcast Technology Solutions, introduces a gen AI powered chatbot to tackle the challenge of finding and validating asset owners
PHILADELPHIA, July 30, 2024 — DataBee™, from Comcast Technology Solutions (CTS), today announced a new generative AI-based chatbot called BeeKeeper AI™, which automatically finds and validates asset owners, closing security and compliance gaps caused by unknown or orphaned assets. Powered by Comcast’s patent-pending entity resolution technology, BeeKeeper AI is now part of DataBee for Security Hygiene, which works on top of the DataBee Hive™ security, risk and compliance data fabric platform to improve security hygiene through automated asset and owner discovery.
BeeKeeper AI uses gen AI to validate asset ownership via automated chat. DataBee for Security Hygiene makes predictions about asset ownership by analyzing who might own the asset and how the asset is engaged. Then BeeKeeper AI automatically reaches out to predicted users to verify asset information and ownership using the organization’s chat client. Unknown or orphaned assets or devices can have significant security vulnerabilities and compliance gaps, so matching up users with devices is critical to closing those gaps and to an organization’s overall security and asset hygiene.
“BeeKeeper AI is an excellent example of the responsible use of generative AI for cybersecurity,” said Scott Miserendino, Vice President of Advanced Cybersecurity Solutions, DataBee. “Because it’s working from a dataset that’s been cleaned and optimized by DataBee within a contained environment, BeeKeeper AI is powered by high quality, complete data and there are proper guardrails around its use and output. We’re looking forward to extending this gen AI chatbot capability to other security challenges over time.”
BeeKeeper AI uses a large language model (LLM) to support chat conversations with potential asset owners, engaging them via Microsoft Teams to ask the question, ‘are you the owner of this device?’. Depending on the answer, BeeKeeper AI can continue its quest—even handling odd-ball responses—until it finds and validates the asset owner. No manual effort is involved in any of this process.
“BeeKeeper AI gives valuable time back to IT, operations, security and compliance teams -- time that would otherwise be spent trying to locate and validate owners of unclaimed devices,” added Nicole Bucala, Vice President and General Manager of DataBee. “Our customers can keep these valuable people resources focused on what matters most and let BeeKeeper AI do the laborious work required to connect the dots between unclaimed assets and their proper owners.”
BeeKeeper AI is available for Private Preview with Microsoft Teams starting the first week of August 2024 and is estimated to be generally available as part of the DataBee Hive suite of offerings in September.
You can learn more about DataBee and all of its products and solutions at the Black Hat USA 2024 conference on August 7 and 8 in booth #4540, or request a meeting with one of our experts during the show.
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About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit https://www.comcasttechnologysolutions.com or databee.buzz.
Media Contacts
Mary Cosmides
Mary_cosmides@comcast.com
+1 (267) 207-5279
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Press releases
August 01, 2024
NightDragon and Comcast Technology Solutions Launch Joint Initiative to Propel Future Cybersecurity Innovations
SAN FRANCISCO, Calif. – August 1, 2024 -- NightDragon, an investment and advisory firm focused on the cybersecurity, safety, security, and privacy industry, today announced a new strategic partnership with Comcast Technology Solutions to help advance innovative cybersecurity technologies through increased go-to-market support and opportunities and access to expanded combined networks of industry leaders. As part of the new partnership, NightDragon will work closely with the teams from Comcast Technology Solutions, Comcast Ventures and DataBee™, the premier security, risk, and compliance data fabric platform in the Comcast Technology Solutions portfolio.
Comcast Technology Solutions is a technology and infrastructure leader that enables partners by delivering proven technologies for global video, media, communications, data applications, and cybersecurity and compliance. Under this partnership, Comcast Technology Solutions will expose NightDragon to innovative companies and technologies that may be relevant for investment, go-to-market or partnership opportunities. Additionally, the company will evaluate opportunities to purchase technology from NightDragon portfolio companies or make capital investments through its Comcast Ventures arm.
“This new partnership brings together a powerful combination of leaders at the forefront of cybersecurity protections for critical infrastructure and driving innovation in the marketplace. We look forward to working together with Comcast Technology Solutions, Comcast Ventures, and DataBee to advance cybersecurity innovation in the marketplace and make a difference together in securing our world for tomorrow,” said Dave DeWalt, CEO and Founder, NightDragon.
Comcast Technology Solutions and Comcast Ventures will benefit from early access and exposure to the latest innovations within the NightDragon portfolio, including leading cybersecurity, safety, security, and privacy technologies. Synergies identified between Comcast Technology Solutions and NightDragon portfolio companies will allow each party a fresh look at protecting critical infrastructure and driving innovation in the marketplace.
“Innovation and investments in technology, infrastructure and cybersecurity are top priorities at Comcast Technology Solutions, as we’ve evidenced most recently with the creation of the DataBee business and security data fabric platform. Partnering with NightDragon and its portfolio companies offers us a valuable opportunity to get a first view into cutting-edge technologies that can best serve our customers and secure critical infrastructure,” said Ken Klaer, President, Comcast Technology Solutions, and Executive Vice President, Comcast Cable.
Additionally, DataBee, from Comcast Technology Solutions, will benefit from access to NightDragon’s NightScale platform, which helps accelerate growth for leading innovators through access to proprietary playbooks, people, partnerships and programs, and the firm’s Advisory Council of 100+ top cybersecurity and technology leaders. DataBee is a security, risk, and compliance data fabric platform that helps drive smarter decisions with analysis-ready datasets and an evidence-centric approach to security data.
Amy De Salvatore, Partner, NightDragon said, “Comcast is a strong innovator, and this is a unique partnership in that they are a telecom provider, which is different from other strategic partnerships that fall under our NightScale platform and provide value to our portfolio companies. This partnership will be a powerful way for both of our companies to place greater focus and energy on innovation, as well as advance critical technologies like DataBee, which is revolutionizing how we manage and secure data.”
This partnership expands NightDragon's capabilities under its ND Go-to-Market business unit, a dedicated set of playbooks, programs, and partnerships in its proprietary NightScale platform to help accelerate its portfolio's go-to-market capabilities. Comcast Technology Solutions’ leading services and advisory capabilities will complement existing go-to-market partnerships under the NightScale platform, including TD-SYNNEX, Arrow Electronics, World Wide Technologies, Jones Group International, SiteGround, Stratascale, and others.
To learn more about the NightDragon NightScale platform, visit our website.
About NightDragon
NightDragon is an investment and advisory rm focused on growth and late-stage investments within the cybersecurity, safety, security and privacy industries. Its platform and vast industry network provide unparalleled threat insights, deal ow, market leverage and operating expertise to drive portfolio company growth and increase shareholder value. Founded by Dave DeWalt, the NightDragon team has more than 25 years of operational and market expertise leading technology companies such as Documentum, EMC, Siebel Systems (Oracle), McAfee, Mandiant, Avast and FireEye. Read more about NightDragon at www.nightdragon.com.
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit Comcast Technology Solutions and DataBee.
NightDragon Media Contact:
Sarah Kuranda Vallone
sarah@nightdragon.com
Comcast Technology Solutions Contact:
Mary Cosmides
Mary_cosmides@comcast.com
+1 (267) 207-5279
July 30, 2024
DataBee, from Comcast Technology Solutions, introduces a gen AI powered chatbot to tackle the challenge of finding and validating asset owners
PHILADELPHIA, July 30, 2024 — DataBee™, from Comcast Technology Solutions (CTS), today announced a new generative AI-based chatbot called BeeKeeper AI™, which automatically finds and validates asset owners, closing security and compliance gaps caused by unknown or orphaned assets. Powered by Comcast’s patent-pending entity resolution technology, BeeKeeper AI is now part of DataBee for Security Hygiene, which works on top of the DataBee Hive™ security, risk and compliance data fabric platform to improve security hygiene through automated asset and owner discovery.
BeeKeeper AI uses gen AI to validate asset ownership via automated chat. DataBee for Security Hygiene makes predictions about asset ownership by analyzing who might own the asset and how the asset is engaged. Then BeeKeeper AI automatically reaches out to predicted users to verify asset information and ownership using the organization’s chat client. Unknown or orphaned assets or devices can have significant security vulnerabilities and compliance gaps, so matching up users with devices is critical to closing those gaps and to an organization’s overall security and asset hygiene.
“BeeKeeper AI is an excellent example of the responsible use of generative AI for cybersecurity,” said Scott Miserendino, Vice President of Advanced Cybersecurity Solutions, DataBee. “Because it’s working from a dataset that’s been cleaned and optimized by DataBee within a contained environment, BeeKeeper AI is powered by high quality, complete data and there are proper guardrails around its use and output. We’re looking forward to extending this gen AI chatbot capability to other security challenges over time.”
BeeKeeper AI uses a large language model (LLM) to support chat conversations with potential asset owners, engaging them via Microsoft Teams to ask the question, ‘are you the owner of this device?’. Depending on the answer, BeeKeeper AI can continue its quest—even handling odd-ball responses—until it finds and validates the asset owner. No manual effort is involved in any of this process.
“BeeKeeper AI gives valuable time back to IT, operations, security and compliance teams -- time that would otherwise be spent trying to locate and validate owners of unclaimed devices,” added Nicole Bucala, Vice President and General Manager of DataBee. “Our customers can keep these valuable people resources focused on what matters most and let BeeKeeper AI do the laborious work required to connect the dots between unclaimed assets and their proper owners.”
BeeKeeper AI is available for Private Preview with Microsoft Teams starting the first week of August 2024 and is estimated to be generally available as part of the DataBee Hive suite of offerings in September.
You can learn more about DataBee and all of its products and solutions at the Black Hat USA 2024 conference on August 7 and 8 in booth #4540, or request a meeting with one of our experts during the show.
###
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit https://www.comcasttechnologysolutions.com or databee.buzz.
Media Contacts
Mary Cosmides
Mary_cosmides@comcast.com
+1 (267) 207-5279
July 24, 2024
NBC Sports selects Comcast Technology Solutions for its production of 2024 Olympic & Paralympic Games in Paris
NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics, July 24-August 11, and, August 28-September 8, respectively.
NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app.
Media mentions
August 05, 2024
From Data Chaos to Cohesion: How OCSF is Optimizing Cyber Threat Detection
With the release of version 1.3.0, the Open Cybersecurity Schema Framework (OCSF) introduces several enhancements designed to further standardize and help streamline cybersecurity data management. OCSF is a collaborative, open source effort by AWS and leading partners in the cybersecurity industry, which provides a standard schema for common security events, defines versioning criteria to facilitate schema evolution, and includes a self-governance process for security log producers and consumers.
Read the full article here.
July 25, 2024
Paris 2024: NBC Sports Selects Comcast Technology Solutions for Olympics and Paralympics in Paris
NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics, July 24-August 11, and, August 28-September 8, respectively.
Read the full article here.
July 24, 2024
Comcast Technology Solutions Handling Video Management for NBCU’s Olympic Coverage
Comcast Technology Solutions was selected to provide multiscreen video management and delivery NBC Sports’ coverage of the Paris Olympic games.
NBC Sports, part of Comcast, will be showing Olympic coverage on many of NBCUniversal broadcast and cable networks, as well as its Peacock streaming service, often at the same time.
Read the full article here.
Latest Stories
June 18, 2024
DataBee Adds Capabilities for Enhanced Threat Monitoring and Zero-Trust Implementation
DataBee, from Comcast Technology Solutions (CTS), is offering new capabilities in its DataBee Hive security, risk, and compliance data fabric platform—introducing DataBee EntityViews.
DataBee EntityViews, powered by a patent-pending entity resolution technology, brings automated detection chaining that improves threat hunting, security detection fidelity, and insider risk monitoring, according to the company.
Click to read full article.
June 13, 2024
AI, Machine Learning, & Automation: Feeding the Content Beast on Mobile and Social
Leaders from USGA, AWS, and Comcast Technology Solutions break down the latest
Fans appetites for sports content – live, highlights, or otherwise – is insatiable. How do live sports content producers keep up affordably and practically?
Read the article and watch the video here.
June 13, 2024
Comcast Technology Solutions and Inspired Thinking Group Forge Strategic Alliance to Revolutionize Omni-Channel Advertising
Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic integration between CTS’ AdFusion ad management platform and ITG’s Storyteq’s Creative Automation platform to automate large-scale omni-channel creative versioning.
Click to read full article.
June 13, 2024
Comcast Technology Solutions and Inspired Thinking Group Revolutionize Omni-Channel Advertising with New Integration
Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have unveiled an innovative integration between CTS’ AdFusion ad management platform and ITG’s Storyteq’s Creative Automation platform. This strategic partnership aims to automate omni-channel creative versioning at scale, revolutionizing the way brands execute their advertising campaigns.
Click to read full article.
June 13, 2024
Comcast Integrates AdFusion, Storyteq for Omnichannel Ads
In advance of the Cannes Lions International Festival of Creativity 2024, ComcasComcast Integrates AdFusion, Storyteq for Omnichannel Adst Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution is designed to help brands enhance their ad operations and creative processes across online video, linear TV, and other digital channels.
Click to read full article.
June 13, 2024
Comcast Technology Solutions And Inspired Thinking Integrate AdFusion And Storyteq Platforms For Omni-Channel Ad Execution
In advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution is designed to help brands enhance their ad operations and creative processes across online video, linear TV and other digital channels.
Click to read the full article.
June 13, 2024
Comcast Technology Solutions, ITG integration deal
Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale.
The joint solution aims to help brands enhance their ad operations and creative processes across online video, linear TV, and other digital channels.
Click to read full article.
June 13, 2024
Comcast Technology Solutions and Inspired Thinking Group announce strategic integration of AdFusion and Storyteq platforms for omni-channel advertising execution
Denver, CO and London, UK – June 13, 2024 – In advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution is designed to help brands enhance their ad operations and creative processes across online video, linear TV, and other digital channels.
Storyteq and AdFusion Strategic Integration
The new integration leverages AdFusion's advanced data-driven ad management capabilities to seamlessly automate ad and traffic delivery, with Storyteq's cutting-edge platform that automates and scales omni-channel creative versioning. Together, this integration aims to close the marketing execution gap by quickly and cost-effectively enabling brands to deliver compelling creative campaigns at scale to achieve their complex business goals across channels and markets. Key benefits for advertisers include:
Enhanced Efficiency: Clients can look forward to a streamlined workflow that combines automated creative versioning, traffic creation and delivery, reducing time to market.
Increased Scalability: The integration enables advertisers to scale their creative versioning across various channels and formats, adapting swiftly to market demands and opportunities.
Improved ROI: By combining creative versioning and activation alongside media buy data and traffic instructions, the integrated solution enables media and creative budgets to be used more effectively, enhancing return on investment.
Consistency & Visibility Across Channels: The seamless integration provides consistency in creative messaging across all advertising platforms, reinforcing brand identity, consistency, and engagement.
Data-Driven Decision Making: The combined power of both platforms allows for enhanced data analysis, enabling more precise targeting and optimization of ad campaigns based on data-driven metrics.
Executive Statements
Bart Spriester, Senior Vice President and GM of Streaming, Broadcast & Advertising at Comcast Technology Solutions said, "Storyteq is renowned for helping creative and marketing teams within leading global brands automate their creative production and activate on-brand marketing campaigns with efficiency and scale. Their technology and creative versioning expertise is a perfect complement to AdFusion’s ability to streamline ad operational workflows by supporting how brand advertising campaigns are versioned, managed, and deployed."
Ken Madsen, Chief Marketing Technologist at ITG, said, “Storyteq’s integration with AdFusion perfectly encapsulates our shared commitment to continuous innovation. Together, we’re delivering streamlined processes and easy collaboration for major brands across all aspects of their creative marketing operations, ultimately enhancing the pace at which they’re able to get campaigns to market while simultaneously improving the quality and consistency of their content.”
Named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms, Storyteq enables brands to drive efficiency across every aspect of their marketing operations, while its cutting-edge Creative Automation means they can get more high-quality content to market, faster than ever before. CTS’ AdFusion platform combines media buys with creative assets and metadata management to automate and accelerate ad delivery. AdFusion makes it easier to find and place the right creative, ensure that usage rights are in compliance, and track with real-time reporting across broadcast and digital campaigns. This new integration will be showcased at Cannes Lions as part of CTS’ presence at the “FreeWheel Beach” with details at: Cannes 2024.
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions.
About Inspired Thinking Group
Led by Andrew Swinand (Group CEO), Inspired Thinking Group (ITG) is headquartered in the UK with over 1,300 employees around the world. ITG is transforming the way brands do marketing through tech-powered, agile content, with its multichannel, end-to-end services business (Team ITG) and proprietary MarTech platforms (Storyteq and Deployteq). It serves household names like JLR, Heineken, PUMA, Haleon and many more.
Press Contacts:
Comcast Technology Solutions: CTSPressInfo@comcast.com
June 12, 2024
Little Black Book and Comcast Technology Solutions launch AI-powered search at Cannes Lions 2024
London, UK – June 12, 2024 - Today, Little Black Book and Comcast Technology Solutions (CTS) announce the launch of an AI-powered integration with the potential to transform the way the advertising and marketing industries can work. The two businesses are inviting industry leaders to the LBB & Friends Beach at Cannes Lions for sneak previews of the technology between 17th - 21st June.
You can register your interest for a preview in Cannes here.
Comcast Technology Solutions’ VideoAI™ will enable the integration of AI and machine learning to video content in the LBB Creative Library. This will provide a plethora of new search and reel-building capabilities for the entire advertising industry.
LBB has the fastest growing free-to-view advertising archive in the world. It has spent the last two years tagging and linking millions of credits to allow the work on LBB to be searched not only by company, location, genre and category but by every single person credited on work, making it akin to an IMDB of advertising. The application of CTS VideoAI™ to deliver enhanced search capabilities will take this to a whole new level.
CEO & founder of LBB, Matt Cooper comments: “Comcast Technology Solutions is now a long-term partner of LBB who we have worked with in many interesting ways. This next stage of our partnership brings the power of VideoAI™ to the LBB Creative Library making content searchable in a way no other public creative library is.’’
VideoAI™ revolutionizes LBB Creative Library, unlocking the power of semantic search. By automatically analyzing visuals, text, emotions, and sentiment, it enables precise searches across a variety of search criteria. Advertisers and content providers can now easily pinpoint specific frames, concepts, scenes, and elements – even when those elements aren't explicitly tagged or described.
In layman’s terms, marketers, creatives, producers, filmmakers, VFX artists, sound designers and more will be able to leverage video in the LBB Creative Library in a completely new way. It will allow users to build storyboards or Collections (reels) based on any search they want, in real-time. For example, users could search ‘advert with a car on a mountain,’ or ‘short films with happy people in red t-shirts’. VideoAI™ will return the videos that fit the brief. Launching with a significant portion of the creative library, this groundbreaking feature marks a major step forward in our ongoing commitment to innovation. We're eager to see how this technology is utilized and will be evaluating its potential for broader application within the LBB archive.
Matt adds: “To me one of the most beautiful things about this technology is the speed at which it returns results. By the time your video is in the system and transcoded, it will be available for semantic search. I have worked in archives/DAMS for 25 years now and I can tell you this is going to be crazy useful. This feature will be available to the entire LBB community and any visitor to the site. If I was a brand or agency with a system full of assets, I’d be looking at working this way too. It just makes sense. And the beauty of this is that it can be processed at scale, meaning your old assets can be cleaned, fixed and searchable in no time at all. It can potentially search for emotions, celebrities, subtitles and also our metadata too. Just imagine the time this can save a creative or brand or director in looking at scenes for pitches or treatments. Why wouldn’t you want this capability for your own archive of running footage, dailies, b-rolls etc.?
Simon Morris, Head of Enterprise Partnerships & Business Development from Comcast Technology Solutions says “I'm thrilled to partner with Matt and the Little Black Book team on this integration. Their dedication to creators, producers, and the ad community is unparalleled. Contributing a powerful search enhancement to the LBB Creative Library is a privilege. Semantic search is a game-changer, transforming how we interact with large content archives. It's not just about finding a needle in a haystack; it's about understanding the entire tapestry.”
About Comcast Technology Solutions:
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit Comcast Technology Solutions.
June 11, 2024
Comcast DataBee: Unified Data Set for Security and Compliance
Comcast’s DataBee ingests security and logging data into cloud native data lakes such as Snowflake and Databricks to provide security and compliance insights for an organization.
DataBee automatically parses the data, and analyzes, normalizes, and enriches the data with business context, and then stores it in the organization’s data lake of choice.
Click here to read the full article.