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From views to value, the monetisation trends shaping OTT today
As the OTT media space becomes increasingly competitive, industry professionals at the ASBU BroadcastPro Summit discussed ways to improve viewer engagement and monetisation to stay in the race
Webinar
Revolutionizing Ad Management: How Xfinity took ad management into the modern age
As ad tech becomes more fragmented, advertisers look for more efficient ways to manage ad campaigns...
Webinar
Contextual targeting with fewer cookies
With changing privacy regulations and the deprecation of third-party cookies, big changes in the...
Webinar
How AI can scale retention via personalisation
Martin Webb, Director of Product Management, CloudTV, discusses how AI can enhance retention through...
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Comcast Technology Solutions (CTS), a leading provider of media and entertainment technology, is proud to announce the launch of AdFusion, a revolutionary online platform designed to transform advertising operations. AdFusion will launch in June, offering advertisers a comprehensive solution to streamline and automate creative activation.