Content That Connects: John Doris on Giving Production a Seat at the Creative Table
TBWA\Chiat\Day NY‘s head of integrated production speaks to LBB’s Adam Bennett, in collaboration with Comcast Technology Solutions, about the production secrets behind content that truly hits the mark.
NBCU’s Kelly Abcarian Is Set on Unlocking the Holy Grail of Marketing
LBB speaks to the EVP of measurement and impact about how she’s teaching the industry to “handle hard better”, ushering in a new era of measurement, and how analytics can bolster creativity.
Hot Takes on Cybersecurity! SIEMs, Silos, Data, and More…
Comcast AdDelivery and Adstream Join Forces to Build a Global Footprint for Ad Delivery
Denver, CO
Will Enable Global Brands to Distribute and Track Ad Assets In Real-Time Both Internationally and Domestically
(Denver, Colo)– April 8, 2014 – The Comcast AdDelivery service, part of Comcast Wholesale's portfolio of services, and Adstream, a global provider of digital advertising...
How does MLB take over a local broadcast? Even with months of planning, it’s a mad scramble
Doug Johnson was answering emails at the Miami East hotel on May 30 when his phone rang with the call he had been awaiting for more than two months: Major League Baseball was taking over San Diego Padres’ television broadcasts the next day...
Choppy waters ahead? Many businesses set to swim the data lake in 2024
Nicole Bucala, vice president and general manager, Comcast Technology Solutions foresees a big increase in the value of big data analytics within the firm. The use of insights from structured and unstructured data will not only be of interest to analysts, the value...
NCTC Renews Multi-year Agreement for HITS® National Authorization Service (NAS)
Lenexa, KS
Now Wholly-Owned by Comcast Wholesale™, Latest Investments in NAS Support uDTA Conditional Access, Multi-room VOD & DVR Viewing
The Comcast Wholesale division of Comcast Cable, and the National Cable Television Cooperative (NCTC) today announced the renewal of a multi-year agreement for...