Smart(er) TV: AI/ML and the Future of Media Management

Superfans are the most passionate consumers; they know every detail about the content they love, and create ties to other content through context and correlation. Can artificial intelligence do something similar?

This guide provides a high-level understanding of artificial intelligence and machine learning (AI/ML), and particularly how these technologies can be applied to media, entertainment, and advertising disciplines. It’s already being used to develop innovations that are transforming experiences on both sides of the screen, for companies and consumers alike – we also share how we’re applying AI/ML tools in our own media ecosystems.