Leveraging SCTE 224 for Regionalization & Personalization: The Why & How

As media and entertainment companies around the world create compelling viewing experiences and keep viewers watching, they may deliver time-delayed content across time zones and allow for local programs to be inserted in the regions they serve. To increase revenue from advertising and improve audience retention over time, there is a growing trend to add greater regionalization capabilities and make video consumption even more relevant to consumers in different geographies to increase revenue from advertising and improve audience retention over time.

This video will cover how to address the intricacies of regionalization and personalization like:

• Enable event blackouts and replacement of content using streams from other feeds
• Content insertion made specifically for a region that includes local native languages
• Dynamic ad insertion
• Audience movement, where viewers travel outside of their home region, but still want to watch their local content

speakers:

• Stuart Kurkowski, Distinguished Engineer, Comcast Technology Solutions
• Andrew Warman, Director of Product Management, Comcast Technology Solutions