Exploring the Future of Content Monetisation in MENA: AI, Collaboration, and Innovation

Peter Gibson, Vice President of Product and Marketing for CTS, gives an overview of monetisation strategies in the 'post-streaming rush.' Then Maria Rua Aguete, Omdia's Senior Research Director for Media & Entertainment, discusses advertising strategies in the competitive MENA market.

Aguete is then joined by representatives of MBC Shahid, Choueiri Group, and FreeWheel International for a panel discussion on the challenges and opportunities in today's advertising market.

The views and opinions expressed by the panelists are their own and do not reflect any official policy or position of Comcast.