How AI can scale retention via personalisation

Martin Webb, Director of Product Management, CloudTV, discusses how AI can enhance retention through personalized experiences, focusing on the relationship between engagement, retention, and churn. He highlights personalization as a flexible factor that can be modified to influence user behavior in the short term. The session explores various aspects of user experience, including UI personalization, recommendations, reaching audiences effectively, and real-time engagement. It emphasizes the challenge of scaling personalization efforts and proposes that artificial intelligence and machine learning techniques can efficiently and accurately deliver personalized experiences at scale, driving engagement and retention strategies to new heights.