Metadata Mastery: Linear Video

Today’s metadata is increasing in depth and complexity. Rich data provides crucial information in order to get the most value out of content and advertising, as well as to ensure that policies and viewing rights are adhered to in a consumer environment that’s also more mobile and complex than it’s ever been.

Download and read our new ebook to learn how metadata mastery is foundational to success for linear video in a global, mobile marketplace:

• Is there a format or standard that can be used to normalize metadata from disparate sources and power more dynamic experiences?
• How does addressable advertising rely on rich metadata?
• What sort of functionality is needed to make metadata management a seamless part of today’s linear video workflow?