Beet.TV Series: TV Ad Volumes Are Exploding

The increasing ability to digitally-target linear TV ads plus the new capability to dynamically assemble those ads for individual households, when taken together, sound like super-powers.

But, if they are not careful, some TV ad sellers and buyers also end up feeling the extra complexity that goes hand-in-hand feels like Kryptonite.

A new thought leadership project, What Next for the TV Advertising Market?, is highlighting how ad volumes are to proliferate – and sounds a warning that companies may struggle to cope.