Comcast Technology Solutions Launches New Technology for Political Advertisers
As complex multi-channel advertising becomes more critical to campaign success, the new technology simplifies the management and speed of the deployment of political advertisements across broadcast and digital destinations.
Denver, CO — January 30, 2020 – Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers with media and entertainment technology solutions, today announced the launch of a new technology solution tailored specifically to the requirements and priorities of political advertising clients. The timing of the launch will enable campaigns to quickly take advantage of advertising opportunities across channels in advance of the upcoming 2020 elections.
The newly released solution, part of the CTSuite for Advertisers, addresses the need for speed and ease of use in spot distribution, helping political clients reach voters quickly. The platform’s Quick Send function empowers campaigns with a shortcut for order entry, allowing bulk creation of simple orders to multiple destinations and easily edited line-by-line. New mobile capabilities have also been introduced so campaigns can be viewed and spots distributed directly from a mobile device. In addition, an updated closed captioning function enables buyers to request closed captioning within the portal app, saving valuable time that was previously spent emailing account managers.
The political advertising solution also includes VAST capabilities, allowing advertisers to reach voters across digital platforms. Additionally, it includes features specifically designed to streamline billing and payment, such as the ability to pay invoices issued only hours after order completion via a credit card through a convenient online portal.
“Video advertising is essential to modern political campaigns, helping build awareness of both candidates and issues. Fast, efficient placement of broadcast-quality advertisements is essential for a high-functioning campaign,” said Richard Nunn, Vice President and General Manager of the Ad Platform at Comcast Technology Solutions. “Our new solution for political clients provides the industry a fast and reliable option for political advertising, allowing campaigns to get their messages to potential voters quicker and across more touchpoints than ever before.”
About Comcast Technology Solutions
Comcast Technology Solutions provides a suite of media and entertainment technology solutions. We invent technology that solves industry challenges, reimagines what is possible, and transforms business through new innovations. Built on Comcast’s know-how, proven facilities, platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of reliable real-world broadcast and digital experience. We partner with customers to redefine expectations and deliver the future to global audiences. For more information, visit www.comcasttechnologysolutions.com.
