SCTE 224 – known affectionately as “Scuddy 224” – refers to an expanded Event Scheduling and Notification Interface (ESNI) standard that was launched in 2015 by the Society of Cable Telecommunications Engineers (SCTE). Simply put, SCTE 224 was borne from the increased need for metadata to provide a deeper set of instructions on how and when a piece of content can be used.
SCTE 224 expands on previous standards, enabling content distribution based on attributes that are now critical to our mobile world, such as device type and geographic location. Audience-facing electronic programming guides (EPGs) are also created with this communication in order to set accurate expectations with viewers as to what’s going to be available and when.
Listen to Joe Mancini, Director of Product Development for Comcast Technology Solutions, explain why it’s so crucial to implement a way to manage the increasing complexity of linear rights across a complex sea of device types, delivery platforms, geographies, and legal requirements.
