What is OTT?
Over-the-top (OTT) refers to film and TV content that is delivered to consumers over the internet without a cable or satellite TV service subscription. Our Direct-to-Consumer (D2C) OTT solution allows you to deliver broadcast-quality OTT experience straight to your audience.
In today's ever-changing environment, a large percentage of households have some form of an OTT service. In many cases a consumer can pay a subscription fee and receive content on demand by streaming over the internet instead of having pre-determined content provided to them by a cable service provider.
Consumers are able to access content through multiple different devices including Smart TVs, smartphones, gaming consoles, and set-top boxes (STBs).
(VOD) Video on Demand
Subscription-based video on demand (SVOD): This business model charges subscribers a fee to access VOD services over a specific amount of time. SVOD is the most common form of VOD offering, with popularity exploding over the last few years. Recognizable SVOD services include brands like Hulu and Netflix.
Advertising-based video on demand (AVOD): AVOD monetizes content primarily through advertising and sponsorship, usually offering its services at no charge to users. Audiences consume the content for free with no subscription and watch ads, as has been the broadcast TV standard model for decades. YouTube is a major example of a successful AVOD monetization model.
Transactional-based video on demand (TVOD): A straightforward and more traditional purchase experience, a TVOD model is one where viewers purchase the right to watch or download a specific piece of content. It could be a “pay-per-view” live event like a sports competition, a straight download into your personal library (like iTunes), or access to specific content within a subscription service (like purchasing a game or movie through Xbox Live or Playstation Plus).
Media companies are maximizing consumer engagement by adopting a hybrid approach -- bringing different monetization models into a converged strategy -- to meet and exceed revenue objectives. Bringing different xVOD methods together creates more ways for viewers to spend time and money, leading to increased ROI and more value from each asset.
looking for a solution?
Comcast Technology Solutions can help! Our D2C OTT video-on-demand service addresses the growing challenge of reaching multiple screens quickly and efficiently by streamlining content processing and offers a complete, flexible solution that helps monetize content, stay competitive in the marketplace and ultimately provide a quality experience to your customers.