Comcast and Mediaocean introduce bi-directional integration for TV ad management
Comcast Technology Solutions (CTS), a division of Comcast specializing in media and entertainment technology, and Mediaocean, a provider of omnichannel advertising solutions, have expanded their collaboration. This development will introduce a first-of-its-kind bi-directional integration between their platforms, slated for release in Q2 2025. The integration aims to streamline creative traffic and distribution processes, enhancing efficiency and precision in TV advertising workflows.
