CTS, Mediaocean expand partnership
Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a partner for omnichannel advertising, have announced an expansion of their partnership. Building upon their previous integrations, the companies are set to deliver bi-directional integration between their platforms.
Anticipated to launch in Q2 2025, this integration will empower agencies and brands to seamlessly manage creative traffic and distribution directly within Comcast Technology Solutions’ AdFusion platform. By bridging the gap between creative and media teams, this integration aims to streamline advertising workflows.
