Ad creative production: centralization vs. fragmentation

What’s the state of advertising technology, and where is it headed?  

For this webinar, join us as we explore the balance between centralized and decentralized approaches in marketing operations, particularly in the context of creative production, business affairs and marketing technology.   

Together, we’ll explore thoughts from the panel on what organizations can do to leverage innovations in technology, processes, and organizational structures to achieve efficiency as well as creativity!

Panelists:

• Edmond Handwerker, Global Chief Marketing & Innovation Officer, Advertising Production Resources
• Jillian Gibbs, Founder & CEO, Advertising Production Resources
• Justin Morgan, Head of Product, AdFusion, CTS
• Rori Floyd, SVP, Global Business Affairs & Talent Payroll, The TEAM Companies