Dumbstruck is the leading emotion analytics company, combining research in human psychology and neuroscience with AI-powered facial coding technology to measure the emotional impact and effectiveness of video advertisements across Linear TV (LTV), Connected TV (CTV), Digital, and Social platforms.
Our proprietary AI-driven algorithms capture complex, moment-by-moment attention and emotion data as consumers react to video ads. This data fuels comprehensive analyses that deliver deep insights into targeting, creative performance, and key metrics, drastically improving campaign outcomes by reducing media waste and enhancing ad efficacy.
Dumbstruck partners with the world’s largest brands, media agencies, and communications firms. Headquartered in New York, Dumbstruck continues to pioneer advancements in emotion-driven advertising.
For more information, visit www.dumbstruck.com.