• News
  • October 18, 2024

Dumbstruck and AdFusion from Comcast Technology Solutions partner to pioneer advanced emotion-driven broadcast ad server

Dumbstruck, a leader in emotion analytics, and AdFusion™, Comcast’s innovative ad management platform, have announced a strategic partnership to offer advertisers a unique ability to combine AI-powered emotion insights with a state-of-the-art ad management platform, enabling automatic alignment of the right creative with the right audience and facilitating ads that resonate more deeply and drive better, faster, and smarter results. 

"We're thrilled to partner with AdFusion to offer advertisers the capability for an emotion-driven broadcast ad server," said Jeff Tetrault, Dumbstruck CEO. "Through the combination of our emotion analytics with AdFusion's robust ad management capabilities, advertisers will be empowered to deliver more impactful campaigns that truly resonate with their target audiences on an emotional level." 

The Dumbstruck and AdFusion partnership offers a range of benefits for advertisers, including: 

  • Pre-Optimized Ad Placement: Enable ads that resonate with the target audience before the campaign begins, maximizing impact from day one. 
  • Making Every Impression Count: AdFusion automatically aligns ads to the most effective placements, enabling impressions that resonate with the audience by leveraging Dumbstruck’s rich emotion analytics at the buy line level. 
  • Maximizing Potential ROI: Only produce & use ads that truly connect with your audience, optimizing both media and production budgets, enabling greater efficiency and effectiveness. 

This partnership marks a significant advancement in our mission to help advertisers maximize the value of their ad spend. By combining Dumbstruck’s emotion AI with AdFusion’s robust ecosystem, advertisers will have access to a unique emotion-driven ad server, enabling them to maximize every impression delivered for every ad.

Bart Spriester , SVP & GM, Streaming, Broadcast & Advertising , Comcast Technology Solutions

For more information or to schedule a demo, please contact Simon Morris, Head of Partnerships & Business Development at simon_morris@comcast.com 

About Dumbstruck 

Dumbstruck is an emotion analytics company that combines advanced artificial intelligence with decades of scientific research to measure and predict the emotional impact of advertising. Dumbstruck's technology helps advertisers create more effective campaigns that drive real business results. 

About AdFusion 

AdFusion is the result of Comcast’s commitment to developing a more efficient and intelligent approach to managing advertising efforts. By seamlessly integrating data across the advertising ecosystem, AdFusion streamlines workflows, enhances operational efficiency, and automates the management of ad campaigns, ultimately driving better, faster, and smarter results for our clients. 

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