Comcast Technology Solutions and Applicaster Announce Integrated Cloud Video Platform for Seamless Media App Creation and Management
Comcast Technology Solutions (CTS), a division of Comcast Cable, and Applicaster are thrilled to announce their robust new cloud video platform solution for media app creation and management. Following several years of a successful Certified Partner relationship, the two companies are taking their collaboration to the next level with a certified integration into the Cloud Video Platform (CVP), part of the CTS Cloud TV Suite. This offers an all-in-one solution with a scalable and modular approach to building and powering top-tier media app experiences.
The certified integration will allow CTS customers to leverage Applicaster's no-/low-code app management platform, Zapp, to easily build, customize, and scale their cross-platform media apps. Zapp helps businesses connect with their audiences and drive performance by offering the control, agility, and data they need to grow.
"Our continued and valued relationship with Applicaster as a certified technology partner continues to develop to the benefit of the industry," says Paul Claussen, Senior Director, Product Strategy and Management at CTS. "With this powerful pre-integrated solution, businesses can easily address the core challenges of building a successful direct-to-consumer OTT business with a rapid time to market."
CTS customers can now efficiently manage their app configuration and experience. Key benefits include:
- Clients can customize the UI of these screens and even specify UX flow decisions without requiring custom development.
- CTS CVP content can be easily supplemented with other plugins in the Applicaster ecosystem, such as a variety of video players and analytics providers.
- Login and payment gateways can be triggered upon app launch or video play.
"With the growing demand for direct-to-consumer media services worldwide, providers now expect to have both product flexibility across their streaming apps and operational control over their businesses," says Applicaster CEO, Ido Hadari. "By combining Applicaster's app management platform with CTS's Cloud TV Suite we are able to eliminate the reliance on bespoke development and shorten time-to-impact while delivering a best-in-class app creation, management, and optimization solution to CTS's customers."
Together, CTS and Applicaster are delivering transformative streaming solutions to global audiences. This partnership empowers content owners and distributors to create innovative, customized user experiences that drive businesses forward.
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit www.comcasttechnologysolutions.com.
About Applicaster
Applicaster helps content owners, OTT providers, and publishers connect with their audiences and drive business performance. The company’s Zapp platform is an innovative no/low-code app management platform designed to give businesses the control, agility, and data they need to grow. Zapp combines the scalability and flexibility of a technology platform with the custom user experiences that the world’s leading brands expect.
Applicaster’s solutions serve media, entertainment, and sports businesses like Sony Pictures, ViacomCBS, The Walt Disney Company, ProSieben Media, and FC Barcelona; and is an approved Apple, Roku, and Comcast Technology Solutions partner. www.applicaster.com
