Bi-Directional Integration Comes For Mediaocean, CTS Users
The Comcast division that provides media and entertainment technology to advertisers has widened its partnership with omnichannel advertising platform Mediaocean that brings to fruition a “bi-directional integration” between their respective product offerings.
A launch is anticipated for the second quarter of 2025, giving agencies and brands an opportunity to manage creative traffic and distribution directly within Comcast Technology Solutions’ AdFusion platform.
