Monetization: What’s Your Plan?

For companies at the center of video streaming, broadcasting, and advertising, 2024 is a year of disruption to the status quo. Across the media and entertainment landscape, many are seeking new ways to answer a central question: How can we better monetize our content in the most operationally efficient and cost-effective way?

This session shared learnings about deploying the right technological framework to best monetize content, reduce capital costs, accelerate time-to-market, and improve operational efficiency at scale. It discussed some of the latest practical advancements in cloud-based video management, managed channel origination, content engagement, AI/ML, advanced advertising, and more. You will hear firsthand about the unique combination of resources and capabilities available from Comcast Technology Solutions, a division of one of the world’s leading media and technology companies.