Ensure ad delivery with server-side ad insertion

Server-side ad insertion (SSAI), also known as ad stitching, addresses the major challenges facing client-side advertising — ad blockers, platform integrations, and an uninterrupted user experience. 

Server-Side Ad Insertion (SSAI) from Comcast Technology Solutions ensures the delivery of video ads to players, even with ad blockers turned on, by dynamically inserting ads into the content stream on the mpx server side.

Comcast Technology Solutions’ mpx video management system supports both client-side and server-side ad insertion. SSAI is built right into mpx, enabling users to easily switch SSAI “on” in the ad policy configuration. You can combine mpx business rules and existing ad policies to efficiently protect and monetize content.

Why Comcast Technology Solutions SSAI?
Auto Ad-Decisioning

If mpx detects a VPAID ad, it will automatically switch to client-side ad insertion to make sure the ad is served.

Ad Ops Tools

Ad Ops Tools provide a debug mode that you can use while testing integration with any end point.

Platform Agnostic

We’ll work with your preferred CDN and VAST-compatible Ad Server.

Ad Quality Control Tools

Set minimum creative standards, blacklist/whitelist creative, and mpx will ignore ads with insignificant resolution, audio, and other quality standards.