Q&A with Allison Olien: How today’s opportunities can be tomorrow’s foundation for MVPDs
Allison Olien, Vice President and General Manager for Comcast Technology Solutions, collaborates with MVPDs and Content Providers to introduce the newest, most innovative offerings. She took some time to chat with us about how she sees the evolution of the industry for small...
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Self-Service Advertising: Reimagining advertising in the U.S.
Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the United States, we typically opt for managed-solutions – a distinction changing fast due to the rise in self-serve digital platforms.
Running campaigns through...
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Three industry terms to refresh and evolve in 2019
We’re well into the new year. The months ahead will be filled with messages of innovation, disruption, and . . . . well, monetization. It was actually the word “monetization” here in our office that sparked talk about some of the most overused...
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The State of Digital Transformation in 2019
In 2017, we started off the year talking about the convergence of digital and broadcast workflows. It was inevitable: by bringing the consistent quality and process maturity of broadcast with the agility, reach, and monetization capabilities of digital, companies are creating, as...
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The “Retro Look” For All The Wrong Reasons
The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming endless. Here’s the thing though: be it live streaming, linear, on-demand, broadcast, you...
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Video Monetization Models: To Maximize the Value of Content, Hybridity is the New Normal
From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content Services and Video Services, one of the surprising takeaways was that “being discovered” surpassed operational costs as the number one business challenge facing survey respondents. Along...
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VOD MONETIZATION: NEW TERRITORY FOR LOCAL ADVERTISERS
Are you watching more video-on-demand (VOD) programming? Of course you are. We’re living in a binge-watching economy where entire seasons of a program are delivered all at once and VOD consumption is a growing component of the average viewer’s video diet. The market...
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Comcast Technology Solutions Certified Partners Program
Video standards and customer expectations are constantly evolving and new technology solutions are required to stay competitive. There are more than a dozen platforms on which consumers watch video, each with support for varying video streaming, caption, and digital rights management (DRM) formats...
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The Changing Video Distribution Services Environment for Content Providers
We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” For this paper, the survey targeted technology managers who are responsible for the implementation of...
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Digital Rights Management - a Multi-Platform Checklist
Digital Rights Management (DRM) is, at its core, a way to protect the long-term value of intellectual property in a content-driven economy (for those interested in the history of DRM, Vice.com’s Motherboard published a fantastic article last year on the subject). Content access...
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Attaining Long-Term Subscriber Love
The attraction of a subscription VOD business model is a reliable revenue stream, powered by a personalized experience that evolves to remain relevant and valuable to viewers. Monetization choices are a big part of that, and have an indelible impact on the way subscribers...
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