Centralize Production Services for Better Results
Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or versioning requirements. For example, the needs of a national campaign with a variety of ad spots would...
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Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies
Do you wish you had more funds for a more robust media campaign? Do you want to explore ad tech, expand into digital, add more reach and frequency, or create additional creative? Comcast Technology Solutions recently partnered with Advertising Age to present a...
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Utilizing a Multi-CDN architecture for peak performance
A multi-CDN architecture delivers much more value than “one good CDN.” Simply put, it’s a way to multiply the benefits of CDN delivery so that the playback experience is engaging and worth repeating, regardless of how or where your programming gets watched.
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Building a Lasting, Elastic Media Brand
Back in March, I wrote a blog with some advice for video brands looking to shore up their technology relationships in preparation for the road ahead. Along those lines, we introduced a holistic framework called Media Technology Lifecycle Management (“MTLM”) and presented it...
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What is Media Technology Lifecycle Management?
I recently presented a paper introducing Media Technology Lifecycle Management (MTLM), but what does it really mean? Theoretically speaking, MTLM is a simple and effective approach for organizations to help keep operations on a path of continuous improvement and growth. It’s our...
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VOD Syndication: an updated definition
A modern VOD syndication workflow solves two complex content delivery questions: 1) who should receive it? 2) how are you monetizing it? Based on the destination for each VOD asset and the content provider’s business model, the VOD workflow must adjust to best...
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From "Out-of-the-Box" to "Off-the-Shelf"
The competitive landscape of the video industry is barely recognizable from what was ten years ago; but the partnership landscape has undergone its own radical transformation. “Partner” implies a deeper B2B connection than a mere “vendor,” which now feels more like a purely...
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The TV Future Trends Report
Business Model Innovation In A Multi-Platform World
It’s been ten years since Google acquired YouTube, Netflix launched a new streaming video service, and Apple launched its first iPhone. Fueled by the proliferation of high-quality connected devices and constant improvements to video delivery, the...
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Seeing the (Media Technology) Forest Through the Trees
It’s challenging to see the forest through the trees when new trees pop up to disrupt the view. New media technologies, delivery mechanisms, and business models emerge at such a frequent pace that organizations can find themselves taking focus away from their core...
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Advertising: Seamless Transitions
The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger fears, regardless of how “change-savvy” your business is. The human animal is hard-wired to meet any major upheaval with a...
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