Video Trends Vlog Episode 1: Live and VOD Trends
A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being served via terrestrial delivery, while still working to preserve...
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Metadata Makes Linear Video Exciting Again
Linear streaming services and alternative video distribution paths continue to increase in both diversity and reach. So, where is the next-level growth catalyst for linear video going to come from over the next 10–15 years? What’s going to keep it attractive in the...
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Regionalized/Time shifted Playout, Affiliate Distribution, RSNs, and Player Entitlements
Managing a broadcast network at scale is a difficult task even for the most knowledgeable broadcaster. One of your biggest challenges is efficiently and economically creating your live channel without having to invest in unnecessary infrastructure. This is especially true if your channel...
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Taking Control of Regionalization with SCTE 224
Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep viewers watching for longer, they may deliver time-delayed content across time zones and allow for...
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Video Quality: Table Stakes for Audience Loyalty
“When consumers are paying for something or receiving video from a big-brand media company, they expect a premium high-quality experience. It has to be as good as TV, on every platform and device – and that’s our main priority in the years...
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Get your head in the clouds
Make “me-time” more accessible to your audience, regardless of the situation.
No matter how your business sees the future, keeping pace with evolving viewing habits is critical to growing your audience. Consumers now expect the ability to curate their own viewing experiences, including...
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Automobile Advertising: Keeping Dealers In Alignment
Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that car from their dealership. Together, both manufacturer and dealer are working to court new car buyers...
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The High-Performance Content Catalog: INSIGHTS TO GET THERE
Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium content commands top dollar because it drives more screen time. But what’s going on with the...
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A global approach to content delivery
A strong relationship between content creator and consumer is built on reliable, consistent, playback experiences. Don’t leave your customers stranded without the connection they need to the content they love. A global world demands consumers have universal access where, and when, they want...
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Automate disparate workflows and create broadcast-quality ad versions in near real-time
Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by as much as 35%, according to the Advertising Research Foundation.
However, according to a survey by...
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